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# Virtual Beauty Summits
Glow Recipe is Uniting Beauty Lovers with the Glow Together Virtual Summit

By Laura McQuarrie | Published 2020-11-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/glow-together-virtual-summit
References: [thezoereport](https://www.thezoereport.com/p/glow-recipes-glow-together-virtual-summit-will-guide-you-through-a-really-good-manicure-heres-how-to-join-43165493) & [glowrecipe](https://www.glowrecipe.com/products/glow-together-virtual-summit?variant=32063130861683)

With its Glow Together Virtual Summit, [Glow Recipe](https://www.trendhunter.com/trends/night-market-popup) is introducing its first-ever one-day virtual event to offer inspiration, connection and empowerment. At the online event, industry leaders will come together to share hours of [makeup and skincare content](https://www.trendhunter.com/trends/easy-beauty-school), plus talks on business and diversity. Beyond beauty, there’s also a 30-minute dance cardio class, a poetry reading and even a social media crash course on the schedule. The all-access beauty event will give attendees the chance to hear from not just Glow Recipe co-founders Sarah Lee and Christine Chang but also a handful of [beauty brand founders](https://www.trendhunter.com/trends/self-growth-studio).

When it comes to attending the Glow Together Virtual Summit, there are two options, both of which provide full access to panels and one that includes a swag bag that can be claimed by US residents.

Image Credit: Glow Recipe

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 76% | Activity: 72% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Virtual Beauty Summits:** Beauty brands can hold their own virtual summits as global events to connect and empower their communities.
- **Inclusive Business Talks:** Beauty companies can organize business conferences that prioritize diversity and inclusion to provide opportunities for industry leaders to share innovative ideas on this critical topic.
- **Hybrid Virtual Events:** The beauty industry can explore the hybrid event concept that combines online and in-person workshops to appeal to a broader audience and maximize networking potential.

### Industries Being Reshaped

- **Beauty Industry:** Beauty brands can leverage virtual events to drive brand awareness, deepen customer engagement and boost sales.
- **Event Planning Industry:** Companies in the event planning industry can capitalize on the increasing demand for virtual events by offering innovative virtual event services to beauty brands and other corporate clients.
- **Fitness Industry:** Fitness brands can collaborate with beauty companies to develop wellness-focused virtual events that incorporate exercise classes, meditation practices, and other holistic wellness experiences.

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