# Collagen-Enhanced Coffee Drinks Glow To Go Coffee Was Created by Glow25 and Ehrmann By Michael Hemsworth | Published 2026-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/glow-to-go-coffee References: [foodbev](https://www.foodbev.com/news/dairy-group-ehrmann-partners-with-collagen-brand-glow25-to-launch-rtd-coffees) & [ehrmann](https://ehrmann.com)  The [Glow To Go](https://www.trendhunter.com/trends/oceans-glow) Coffee drinks have been announced as a new product from a strategy partnership between the Germany-based [Ehrmann](https://www.trendhunter.com/trends/high-protein-creatine) dairy group and the Glow25 collagen brand. The products are formulated with a [cold coffee formulation](https://www.trendhunter.com/trends/prs-protein-coffee) that comes in two flavors including Caramel Coffee and Caffe Latte, which each have 15-grams of bovine collagen hydrolysate. The drinks also feature 25mg of caffeine per 100ml serving along with niacin, biotin and selenium to give them an energizing boost with additional nutritional value to boot. The Glow To Go Coffee drinks are slated to launch August 3, 2026 and target increased consumer demand for protein-packed, beauty-supporting food and beverage products as functionality becomes a must-have benefit. ## Trend Insights (Trend Hunter) - Score: 9.1/10 - Popularity: 94% | Activity: 94% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Collagen Coffee:** Coffee formats infused with clinically familiar beauty ingredients create room for premium daily rituals that blend energy, convenience and appearance-focused wellness. - **Beauty-functional Drinks:** As consumers expect visible benefits from everyday refreshments, beverage brands can differentiate through formulations that combine taste, nutrients and self-care positioning. - **Protein-packed Convenience:** Ready-to-drink products with meaningful protein or collagen levels point to a growing market for portable nutrition that feels indulgent rather than clinical. ### Who This Affects Most - **Functional Beverages:** The category is being reshaped by hybrid drinks that merge caffeine, micronutrients and beauty-support claims into mainstream grab-and-go formats. - **Dairy Products:** Dairy manufacturers have an opening to modernize cold coffee and milk-based drinks with added functional ingredients that support higher-value positioning. - **Nutraceuticals:** Ingredient-led wellness brands can extend beyond supplements through partnerships that place bioactive compounds inside familiar food and beverage occasions. ## Related on Trend Hunter - [Collagen Beauty Drinks](https://www.trendhunter.com/trends/aqua-glow.md) - [Protein-Rich Iced Coffee Mixes](https://www.trendhunter.com/trends/myprotein-protein-iced-coffee.md) - [Functional Coffee Beverages](https://www.trendhunter.com/trends/Functional-coffee-beverages.md) - [Skin-Caring Coffee Collabs](https://www.trendhunter.com/trends/joyce-beauty-x-mrs-hs.md) - [Convenient Longevity Coffees](https://www.trendhunter.com/trends/longevity-coffee.md) - [Collagen-Infused Beauty Boosters](https://www.trendhunter.com/trends/cloud-cafe.md) - [Nutritious Grab-and-Go Beverages](https://www.trendhunter.com/trends/elevate.md) - [Collagen-Packed Protein Shakes](https://www.trendhunter.com/trends/collagen-protein-shake.md) - [Multi-Benefit Hydration Beverages](https://www.trendhunter.com/trends/vybey-collagen-energy.md)