# Fast-Acting Tanning Serums Mádara’s Tanning Serum Develops in Four to Six Hours By Laura McQuarrie | Published 2020-07-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glow-self-tan References: [madaracosmetics](https://www.madaracosmetics.com/en/shop/fake-it-healthy-glow-self-tan-serum-for-face) Mádara’s Fake It Healthy Glow Self Tan Serum for the face offers a quick way to get a shot of color, as the all-natural self-tanner promises to turn dull, tired complexions radiant within just four to six hours. The self-tanner is enriched with skin-nourishing ingredients like raspberry seed oil, shea butter, Vitamin E and multi-molecular hyaluronic acid to support both deep and surface layers. The light, fast-absorbing tanning serum is suitable for all skin types and promises a radiant, natural-looking result. For best results, the brand recommends applying the product in the evening, so it’s easy to avoid the use of other skincare and makeup items. During a year when parks and public spaces have been closed, and travel has been restricted, the Fake It Healthy Glow Self Tan Serum promises to help people catch up on getting a beachy glow. Image Credit: Mádara ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 34% | Activity: 10% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Self-tanning Products:** Developing self-tanning products that provide quick results in a short amount of time using natural and nourishing ingredients. - **Multi-purpose Skincare Products:** Developing skincare products that have multiple uses and benefits like nourishing skin while also providing a tan. - **At-home Beauty Treatments:** Developing at-home beauty treatments that help bring the experience of spas to homes. ### Where This Applies - **Beauty and Personal Care:** Opportunity to develop more innovative and natural self-tanning products. - **Skincare:** Opportunity to develop multi-purpose skincare products that benefit the skin and provide a tan. - **Spa and Wellness:** Opportunity to develop at-home beauty treatments that recreate the spa experience in the comfort of consumers' homes. ## Related on Trend Hunter - [Targeted Tanning Serums](https://www.trendhunter.com/trends/technocolor.md) - [Age-Defying Serum Tanners](https://www.trendhunter.com/trends/serum-tanner.md) - [Customizable Self-Tanning Serums](https://www.trendhunter.com/trends/gradual-selftanning-face-serum.md) - [Quick-Dry Self-Tanning Mousses](https://www.trendhunter.com/trends/gradual-selftanning-mousse.md) - [Hydrating Self Tanners](https://www.trendhunter.com/trends/bali-body-hydrating-tanner.md) - [Rapid Self-Tanning Solutions](https://www.trendhunter.com/trends/ultra-express-self-tanning-foam.md) - [Tinted Tanning Sprays](https://www.trendhunter.com/trends/life-proof-self-tan.md) - [Colorless Self-Tanners](https://www.trendhunter.com/trends/clear-1-hour-express-self-tan.md) - [Nourishing Bronzing Drops](https://www.trendhunter.com/trends/nourishing-bronzing-drops.md)