# Glow-in-the-Dark Razors Billie's Clear 'Glow' Razor Transforms in the Dark By Laura McQuarrie | Published 2020-01-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/glow-razor References: [refinery29](https://www.refinery29.com/en-us/2020/01/9247522/billie-glow-razor-shaving-launch) & [mybillie](https://mybillie.com/pages/get-started#step2) Direct-to-consumer women's razor brand Billie leaned into nostalgia for the creation of its 90s-inspired color-blocked DreamPop razor and is taking a similar approach with its new [Glow](https://www.trendhunter.com/trends/hidden-glow) razor. The glow-in-the-dark razor boasts a clear color in the daylight and takes on a greenish hue in the dark, which is sure to remind Millennials of the star-shaped stickers that they had decorating their room as a child. While it's not likely that people will actually be using the limited-edition razor handle and magnetic holder in the dark, it is undeniably novel and Billie's customers are eager to get their hands on the product. The all-new Glow razor is the newest option when ordering Billie's affordable starter kit. Image Credit: Billie ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 60% | Activity: 74% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Nostalgia-inspired Products:** Creating products that evoke nostalgic feelings in consumers can increase brand loyalty and attract new customers. - **Novelty Products:** Innovative and unique product designs and features can attract customers and set a brand apart from competitors. - **Customizable Products:** Offering customizable features for products allows consumers to feel more involved with a brand and can increase customer satisfaction. ### Who This Affects Most - **Personal Care Products:** Creating innovative and unique personal care products can set a brand apart from competitors and attract new customers. - **Direct-to-consumer Brands:** Direct-to-consumer brands have the opportunity to create and market products directly to their target audience, allowing for innovation and customization. - **Beauty and Cosmetics Industry:** Innovative product designs and features can attract customers and increase brand loyalty in the competitive beauty and cosmetics industry. ## Related on Trend Hunter - [Glow-in-the-Dark Water Bottles](https://www.trendhunter.com/trends/glow-in-the-dark-water-bottle.md) - [Glowing Neon Hair Collaborations](https://www.trendhunter.com/trends/hally-hair-1.md) - [Sleek Snake-Adorned Razers](https://www.trendhunter.com/trends/gilette-and-razer.md) - [Influencer-Backed Shaving Products](https://www.trendhunter.com/trends/sienna-swim.md) - [Playful Body Hair Planters](https://www.trendhunter.com/trends/billie-chia-pet.md) - [Glow-in-the-Dark Device Skins](https://www.trendhunter.com/trends/ddbrand-circuit-board.md) - [Multi-Sensory Shaving Kits](https://www.trendhunter.com/trends/5-senses-shave-kit.md) - [Glowing Water Bottles](https://www.trendhunter.com/trends/glowyld-collection.md) - [Glow-in-the-Dark Fashion Dolls](https://www.trendhunter.com/trends/im-a-wow.md)