# Luminous Calming Primers The Girlfriend by The Route is a Skin-Loving Glow Primer with Ginger By Laura McQuarrie | Published 2019-09-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glow-primer References: [stylecaster](https://stylecaster.com/beauty/mandy-moore-emmys-skin-the-route/) & [theroutebeauty](https://theroutebeauty.com/products/the-girlfriend) 'The Girlfriend' by The Route is touted as a [Skin-Loving Glow Primer](https://www.trendhunter.com/trends/ulta) that combines the effects of makeup and skincare into one easy-to-use product. The product is packed with calming ginger root extract and helps to provide a lit-from-within glow thanks to light-filtering photoluminescent diamond powder. Some of the other potent and [active ingredients](https://www.trendhunter.com/trends/conceal-perfect-blur-out-smoothing-primer) in the product include an award-winning passionfruit rejuvenator, a botanical complex and a radiance-boosting peptide. As The Route is a new skincare line from beauty industry expert Courtney Baber and nurse practitioner Nancy Pellegrino, The Girlfriend also includes the Nurse Nancy Complex, which is a proprietary combination of ingredients to support daily skin health. The product can easily be worked into a regular skin routine after using other products from The Route. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 11% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Skin-loving Glow Primers:** Disruptive innovation opportunity: Creating similar all-in-one skincare and makeup products with unique ingredients to stand out in the market. - **Calming Ginger Root Extracts:** Disruptive innovation opportunity: Developing a line of skincare products utilizing ginger as a key ingredient due to its calming and anti-inflammatory properties. - **Light-filtering Photoluminescent Diamond Powder:** Disruptive innovation opportunity: Exploring the use of other unique powders or minerals to create skincare/makeup products that offer a radiant, lit-from-within glow. ### Where This Applies - **Skincare:** Disruptive innovation opportunity: Incorporating more unique ingredients into skincare products to cater to specific skin concerns and differentiate from competitors. - **Makeup:** Disruptive innovation opportunity: Creating makeup products that offer skincare benefits to attract consumers who prioritize multi-functional products. - **Beauty:** Disruptive innovation opportunity: Exploring the intersection of skincare and makeup by creating all-in-one products that offer both cosmetic and skincare benefits. ## Related on Trend Hunter - [Kefir-Powered Skin Barrier-Enhancing Primers](https://www.trendhunter.com/trends/skin-glow-primer.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [Illuminating Skincare Primers](https://www.trendhunter.com/trends/hydro-grip-glow-primer.md) - [Lluminating Champagne-Hued Primers](https://www.trendhunter.com/trends/warmglow.md) - [Sheer Hydrating Tinted Serums](https://www.trendhunter.com/trends/hydrating-tinted-serum.md) - [Skincare-Inspired Beauty Primers](https://www.trendhunter.com/trends/covergirl-trublend.md) - [Air-Like Makeup Primers](https://www.trendhunter.com/trends/cloud-glow-priming-foam.md) - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md) - [Tubed Brightening Primers](https://www.trendhunter.com/trends/brightening-face-primer.md)