# Pickleball-Themed Cosmetics Pop-Ups MAC Hosted a Glow Play Summer Activation in Toronto By Debra John | Published 2024-08-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/glow-play-summer-activation References: [maccosmetics](https://www.maccosmetics.ca/product/13842/126125/products/makeup/face/blush-bronzer/glow-play-cushiony-blush) & [instagram](https://www.instagram.com/p/C-vdDAUP26z/)  [MAC](https://www.trendhunter.com/trends/club-mac) hosted its Glow Play Summer Activation at the Fairgrounds Public Racket Club in Toronto, celebrating the brand’s 'Glow Play Cushiony Blush' and 'Tendertalk Lip Balm' collections. The event featured a pickleball court and a [bouncy castle](https://www.trendhunter.com/trends/laneige-bounce-around), both adorned in soft pastel pinks with bright accents of pink and purple, creating a lively and engaging atmosphere. The activation also provided guests with numerous photo opportunities and playtime, as well as a makeup station showcasing the blush and lip balm collections. Guests were invited to select a complimentary product from the collection, which could be personalized with themed charms offered by MAC; adding a unique and memorable element. To further celebrate the summer season, MAC offered a variety of branded treats, including smoothies, ice creams, and donuts. Additionally, the court presented MAC-branded towels and themed [pickleball rackets](https://www.trendhunter.com/trends/smirnoff-smash-vodka-soda-pickleball), contributing to the event's cohesive and dynamic theme. Image Credit: MAC Cosmetics ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 44% | Freshness: 27% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Pickleball-pop-up Experiences:** Interactive pop-up experiences combining fitness activities like pickleball with cosmetic promotions attract a diverse and engaged audience. - **Themed-product Personalization:** Offering personalized products with themed charms or accessories creates a unique and memorable customer experience. - **Cosmetics-branded Treats:** Incorporating branded food items such as smoothies, ice creams, and donuts into product activations enhances brand engagement and consumer delight. ### Where This Applies - **Cosmetics and Beauty:** Integrating playful and interactive elements such as themed courts and personalized products transforms traditional beauty events. - **Event Marketing:** Creating immersive and thematic experiences like cosmetics-pop-ups with branded amenities bolsters audience retention and brand loyalty. - **Sports and Recreation:** Collaborations between sports and beauty brands introduce dynamic and multifaceted opportunities for cross-promotion and customer engagement. ## Related on Trend Hunter - [Customizable Tennis Tournament Pop-Ups](https://www.trendhunter.com/trends/tennis-giant.md) - [Summery Lip Balm Activations](https://www.trendhunter.com/trends/melting-lip-balms.md) - [Jelly Tint Arcade Pop-Ups](https://www.trendhunter.com/trends/claw-machine-event.md) - [Concert-Centric Makeup Activations](https://www.trendhunter.com/trends/shimmer-studio-by-sephora.md) - [Amalfi Coast-Inspired Pop-Ups](https://www.trendhunter.com/trends/beach-club-activation.md) - [Community-First Beauty Hubs](https://www.trendhunter.com/trends/club-mac.md) - [Tennis-Forward Pop-Ups](https://www.trendhunter.com/trends/lacostes-activations.md) - [Beautifying Beach Club Pop-Ups](https://www.trendhunter.com/trends/covent-garden-popup.md) - [QSR Summer Pop-Ups](https://www.trendhunter.com/trends/mcdonalds-mexico.md)