# Multi-Benefit Correcting Powders The Glow Perfecting Powder by Joah Blurs, Brightens and Enhances By Laura McQuarrie | Published 2023-09-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glow-perfecting-powder References: [prnewswire](https://www.prnewswire.com/news-releases/joah-unveils-new-glow-up-with-elevated-rebrand-embracing-beauty-within-301934951.html) & [joahbeauty](https://www.joahbeauty.com/products/glow-perfecting-powder?variant=46485548925213) [Joah's](https://www.trendhunter.com/trends/low-back-shift-dress) Glow Perfecting Powder is a three-in-one correcting powder that blurs, brightens and enhances natural complexions with a barely-there feel. Available in light and medium varieties, this product offers a trio of [color-correcting shades](https://www.trendhunter.com/trends/revealer-extra-bright) to cancel out visible imperfections and help beauty lovers feel more confident in their own skin. Joah recently unveiled a refreshed identity marked by an elevated aesthetic, reaffirming its dedication to making Korean Beauty accessible, easy, and affordable for all. Through a range of [K-Beauty](https://www.trendhunter.com/trends/lovb-lovb-cosmetics) multi-use staples, the brand continues to empower consumers to effortlessly incorporate the essence of K-Beauty into their daily routines, fostering a sense of beauty and confidence. The Glow Perfecting Powder is part of the brand's Glass Collection, formerly the Crystal Glow Collection. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 32% | Activity: 44% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Multi-benefit Correcting Powders:** Joah's Glow Perfecting Powder offers a trio of color-correcting shades to cancel out visible imperfections and enhance natural complexions with a barely-there feel. - **Elevated Aesthetic in Beauty:** Joah's refreshed identity reaffirms its dedication to making Korean Beauty accessible, easy, and affordable for all through multi-use staples like the Glow Perfecting Powder. - **Incorporating K-beauty Into Daily Routines:** Joah empowers consumers to effortlessly incorporate the essence of K-Beauty into their daily routines, fostering a sense of beauty and confidence with products like the Glow Perfecting Powder. ### Sectors Adopting This - **Beauty:** The beauty industry can take advantage of the trend of multi-benefit correcting powders like Joah's Glow Perfecting Powder, offering consumers versatile and convenient options for enhancing their natural complexions. - **Korean Beauty:** The Korean beauty industry can capitalize on the trend of elevated aesthetics in beauty products and cater to consumers' desire for accessible and affordable K-Beauty staples like Joah's Glow Perfecting Powder. - **Cosmetics:** Cosmetic brands have the opportunity to tap into the trend of incorporating K-Beauty into daily beauty routines, providing consumers with products like Joah's Glow Perfecting Powder that effortlessly enhance their natural beauty. ## Related on Trend Hunter - [Sheer Pressed Finishing Powders](https://www.trendhunter.com/trends/halo-glow-powder-filter.md) - [Inclusive Skin-Perfecting Powders](https://www.trendhunter.com/trends/ultimate-setting-powder.md) - [Springtime Makeup Powders](https://www.trendhunter.com/trends/undereye-powder.md) - [2-In-1 Cosmetic Powders](https://www.trendhunter.com/trends/getset-blur-set-matte.md) - [Elegant Pressed Finishing Powders](https://www.trendhunter.com/trends/pressed-finishing-powder.md) - [Complexion-Improving Under-Eye Liners](https://www.trendhunter.com/trends/eye-brighteners.md) - [Buttery Face Palettes](https://www.trendhunter.com/trends/halo-sculpt.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [Skin-Blurring Powder Blushes](https://www.trendhunter.com/trends/soft-focus-blurring-blush.md)