# Hydrating Sunscreen Body Oils Supergoop!'s Glow Oil SPF 50 Adds Radiance and Protection By Laura McQuarrie | Published 2023-07-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glow-oil-spf-50 References: [thezoereport](https://www.thezoereport.com/beauty/salux-towel-body-care-routine) & [supergoop](https://supergoop.com/products/sun-defying-sunscreen-oil-with-meadowfoam) Many consumers are moving away from [tanning oils](https://www.trendhunter.com/trends/sunshine-oils) in favor of more protective alternatives, especially with the advent of products like Supergoop!'s Glow Oil SPF 50. This [super-hydrating sunscreen body oil](https://www.trendhunter.com/trends/nongreasy-sunscreens) helps to provide much-needed protection, all the while delivering the [radiance that people are after](https://www.trendhunter.com/trends/protected-and-hydrated). This formula for all skin types is packed with antioxidants, plus it applies without feeling greasy. To apply, this product can be sprayed generously to cover all visible spots. Thanks to its unique form, this product has the potential to be layered with other sun protection solutions, as well as reapplied with ease. Water-resistant for 80 minutes, the Glow Oil SPF 50 delivers the skin-caring benefits sunbathers desire with the level of shielding they need to stay safe in the sun. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 17% | Activity: 32% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Protective Sunscreen Alternatives:** Supergoop!'s Glow Oil SPF 50 offers a more protective alternative to traditional tanning oils, appealing to consumers seeking both radiance and sun protection. - **Hydrating Sunscreen Body Oils:** The popularity of products like Supergoop!'s Glow Oil SPF 50 highlights the trend of consumers choosing sunscreen body oils that provide hydration alongside sun protection. - **Layerable Sun Protection Solutions:** Supergoop!'s Glow Oil SPF 50's unique form allows for easy layering with other sun protection products, opening up opportunities for innovation in multi-layered sun defense. ### Where This Applies - **Beauty and Skincare:** The rise of hydrating sunscreen body oils presents opportunities for beauty and skincare brands to develop their own versions that offer both sun protection and moisturization. - **Sunscreen Manufacturing:** Manufacturers of sunscreen products can explore the production of protective alternatives like sunscreen body oils to cater to changing consumer preferences for sun care products. - **Outdoor Recreation:** The demand for convenient, long-lasting sun protection options like Supergoop!'s Glow Oil SPF 50 creates opportunities for outdoor recreation companies to innovate in sun care products designed for active lifestyles. ## Related on Trend Hunter - [Protective Body Oils](https://www.trendhunter.com/trends/glow-oil-spf-50-body-oil.md) - [Protective Radiance Drops](https://www.trendhunter.com/trends/glowscreen-softradiance-drops-mineral-spf-40.md) - [Glow-Enhancing Sunscreens](https://www.trendhunter.com/trends/radiant-sunscreen.md) - [Swipe-On Protective Luminizers](https://www.trendhunter.com/trends/glowscreen-sunlighter-stick-spf-45.md) - [Skincare-Infused Sunscreens](https://www.trendhunter.com/trends/kinfields-sunglow-spf.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Antioxidant-Packed Sunscreen Mists](https://www.trendhunter.com/trends/body-mist-sunscreen.md) - [Shimmering Sun Care Oils](https://www.trendhunter.com/trends/vacation-shimmer-oil.md) - [Clear Sunscreen Sticks](https://www.trendhunter.com/trends/unseen-sunscreen-stick.md)