# Protective Body Oils Supergoop! Launched Glow Oil SPF 50 Body Oil in Two Coastal Scents By Laura McQuarrie | Published 2025-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glow-oil-spf-50-body-oil References: [supergoop](https://supergoop.com/products/sun-defying-sunscreen-oil-with-meadowfoam/)  More consumers are reaching for protective body oils like [Supergoop](https://www.trendhunter.com/trends/glowscreen-sunlighter-stick-spf-45)!'s Glow Oil SPF 50 Body Oil instead of traditional tanning oils to prioritize skin health without sacrificing radiance. Building on the success of its original, unscented formula, Supergoop! dropped a pair of limited-edition [scented body oils with SPF](https://www.trendhunter.com/trends/coola-x-voluspa). All of the lightweight formulas are useful for preventing visible signs of aging with [nourishing, non-greasy ingredients](https://www.trendhunter.com/trends/vanilla-daze1) like argan, grapeseed and meadowfoam seed oils. For those who aren't opposed to summery fragrances, the new Beach Flower scent is a floral amber with notes of gardenia, wild orchid and salty marine notes, and Sunkissed Coconut is a grounding amber wood scent that transports the senses with milky coconut, whipped vanilla and green fig. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 44% | Activity: 48% | Freshness: 40% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Spf-infused Body Oils:** The rise of SPF-infused body oils responds to consumer demand for multifunctional skincare products that enhance skin health while offering sun protection. - **Scented Sun Protection:** The introduction of limited-edition scented body oils with SPF marks a shift towards personalized, sensorial sun care experiences. - **Anti-aging Sun Care:** Consumers are increasingly drawn to sun care solutions that incorporate anti-aging ingredients like argan and grapeseed oils, reflecting a focus on youth-preserving skincare. ### Where This Applies - **Beauty and Personal Care:** Innovations in sun care products that combine SPF protection with nourishing oils present new opportunities for product differentiation within the beauty and personal care industry. - **Aromatherapy and Fragrance:** The fusion of sun protection with evocative fragrances in products echoes a growing trend in the aromatherapy industry, promoting well-being and sensory appeal. - **Natural and Organic Skincare:** Natural ingredients like meadowfoam seed oil in skin-protecting formulas align with the increasing consumer preference for organic and clean beauty products. ## Related on Trend Hunter - [Protective Radiance Drops](https://www.trendhunter.com/trends/glowscreen-softradiance-drops-mineral-spf-40.md) - [Sparkling SPF-Equipped Body Oils](https://www.trendhunter.com/trends/vacation.md) - [Organic SPF Product Launches](https://www.trendhunter.com/trends/coola-launch.md) - [Shimmering Sun Care Oils](https://www.trendhunter.com/trends/vacation-shimmer-oil.md) - [Deeply Moisturizing Body Oils](https://www.trendhunter.com/trends/glow-getter-body-oil.md) - [Scented Body Sunscreens](https://www.trendhunter.com/trends/native-sunscreen.md) - [Scented Sunscreen Formulations](https://www.trendhunter.com/trends/boardwalk-delight-scentscreen-mist.md) - [Sensorial SPF Collections](https://www.trendhunter.com/trends/sunny-honey-protect.md) - [80s-Inspired SPF Spray Oils](https://www.trendhunter.com/trends/orange-gele-spf-30-spray-oil.md)