# Glow In The Dark Underwear Glo by AussieBum By Ayman | Published 2008-10-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glow-in-the-dark-underwear-aussiebum-glo References: [auslife](http://auslife.tv/auslife_article.php?page=1&id=835) & [aussiebum](http://www.aussiebum.com) AussieBum, the same folks who helped many men gain confidence and be happy with their innovative WonderJock, are promising colorful night action with AussieBum Glo, a glow in the dark line of underwear. The Glo line will be available on October 24 in four [neon colors](https://www.trendhunter.com/trends/strawberry-watermelon-glow-ups) with the glow technology being incorporated in the waistband of the undies. However, the collection is set to be a very [limited edition](https://www.trendhunter.com/trends/stripe-stare-candy-cane-collection) with a short run, so if you want to get your hands on the glowing undies, you better get them fast when they are available. In the mean time, you can enjoy the sneak preview video that shows how much fun you can have with these [glow in the dark underwear](https://www.trendhunter.com/trends/glowinthedark1). ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 58% | Activity: 94% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Glow-in-the-dark Fashion:** The incorporation of glow technology in apparel and accessories offers an opportunity for innovation in the fashion industry. - **Limited Edition Releases:** Companies can create hype and increase demand for their products by offering limited edition releases. - **Innovative Undergarments:** Innovation in the design and functionality of undergarments presents a disruptive opportunity in the fashion industry. ### Sectors Adopting This - **Fashion:** The fashion industry can incorporate glow technology in clothing and accessories to add a unique feature to their products. - **E-commerce:** Companies can create a sense of urgency for customers to purchase by offering limited edition items exclusively online. - **Textile Manufacturing:** Manufacturers can develop innovative materials and fabrics to incorporate glow technology, creating a new market for unique and functional textiles and materials. ## Related on Trend Hunter - [Glow-in-the-Dark Water Bottles](https://www.trendhunter.com/trends/glow-in-the-dark-water-bottle.md) - [Glow-in-the-Dark Fashion Dolls](https://www.trendhunter.com/trends/im-a-wow.md) - [Fluorescent Gummy Candies](https://www.trendhunter.com/trends/sour-patch-kids-glow-ups.md) - [Glowing Handheld Gaming Devices](https://www.trendhunter.com/trends/pocket-glow.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Glow-in-the-Dark Device Skins](https://www.trendhunter.com/trends/dbrand-circuit-board.md) - [Glow-in-the-Dark Smartwatch Straps](https://www.trendhunter.com/trends/nomad-sport-band-glow.md) - [Glowing Luminous Technical Sneakers](https://www.trendhunter.com/trends/gelkayano-14-4.md) - [Eerie Glowing Juice Pouches](https://www.trendhunter.com/trends/ghoul-aid.md)