# Custom Glowing Sneakers Dank & Co. Made a Glow in the Dark Sneaker That Uses an Adidas Model By Riley von Niessen | Published 2016-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glow-in-the-dark-sneaker References: [hypebeast](http://hypebeast.com/2016/8/adidas-ultra-boost-glow-in-the-dark-custom) & [instagram](https://www.instagram.com/jwdanklefs/) Dank & Co., a popular custom footwear company, recently set its sights on the adidas Ultra Boosts, transforming the modular style into a fresh glow in the dark sneaker. In order to create the custom Ultra Boosts, Dank & Co. covered adidas' comfortable model in a unique fabric that responds immensely to a lack of light. When shown regularly however, the glow in the dark sneakers have a lightly colored all-over lime look, with the exception of the interior, laces and soles which are white. The Ultra Boost name can be seen near the heel of the shoes on the green upper and the sleek construction of the sneakers allows the fabric to illuminate the feel without interruption. With this, the wearer's feet are completely taken over by the nuclear green glow when in total darkness. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 64% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Glow in the Dark Sneakers:** Opportunity for brands to create custom glow in the dark sneakers for enthusiasts looking for unique footwear. - **Custom Footwear:** Potential for custom footwear companies to offer innovative design options like transforming popular shoe models into glow in the dark sneakers. - **Responsive Fabrics:** Increasing demand for fabrics that respond immensely to a lack of light, presenting opportunities for manufacturers to develop glow in the dark materials for various applications. ### Sectors Adopting This - **Footwear Industry:** Brands can leverage the trend of glow in the dark sneakers to create new product lines, catering to the growing demand for unique and eye-catching shoes. - **Customization Industry:** Custom footwear companies can capitalize on the demand for personalized and unique products by offering customization services for glow in the dark sneakers. - **Textile Industry:** Manufacturers can explore the use of responsive fabrics and glow in the dark materials for various applications, including apparel, accessories, and home decor. ## Related on Trend Hunter - [Glowing Luminous Technical Sneakers](https://www.trendhunter.com/trends/gelkayano-14-4.md) - [Glowing Collaborative Y2K Sneakers](https://www.trendhunter.com/trends/vomero-5-1.md) - [Compact glow-in Sneakers](https://www.trendhunter.com/trends/kai-2-white-phantom.md) - [Game-Inspired Breathable Footwear](https://www.trendhunter.com/trends/ultraboost-collection.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [Bulbous Collaboration Sneakers](https://www.trendhunter.com/trends/adidas-x-avavav-moonrubber-megaride.md) - [Collaborative Fashion Puffy Boots](https://www.trendhunter.com/trends/the-boost-sneaker.md) - [Stealthy Iridescent Sneakers](https://www.trendhunter.com/trends/arctic-night.md)