# Glow-in-the-Dark Halloween Mugs Starbucks Introduces New Glow-in-the-Dark Halloween Merchandise By Grace Mahas | Published 2022-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/glow-in-the-dark-halloween-merchandise References: [stories.starbucks](https://stories.starbucks.com/press/2022/starbucks-introduces-new-glow-in-the-dark-halloween-merchandise/)  In anticipation of Halloween, [Starbucks](https://www.trendhunter.com/trends/halloween-qsr-drinkware) is releasing a line of new [glow-in-the-dark drinkware](https://www.trendhunter.com/trends/target-x-stanley-halloween) – all under $30. The new series features tumblers, cold cups, mugs, and more -- all boasting iconic Halloween colorways and imagery. Some noteworthy items include the Multi Eyes Glow in the Dark Tumbler, the Night Crackle Glow in the Dark Tumbler, the Periwinkle Raven Glow in the Dark Cold Cup or the Tree Glow in the Dark Cold Cup, the Glow in the Dark Lemongrass Bling Cup, and the Glow in the Dark Lemongrass Bling Cup Keychain The merchandise will launch in [licensed Starbucks stores](https://www.trendhunter.com/trends/starbucks-holiday-merchandise), such as those located in grocery stores, airports, and hospitals, in the U.S. starting in September. Prices start at $14.95. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 49% | Activity: 52% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Glow-in-the-dark Drinkware:** New glow-in-the-dark drinkware is a disruptive trend for the beverage industry, encouraging a shift towards more unique and eye-catching drinkware designs. - **Halloween-themed Merchandise:** The popularity of limited-edition Halloween merchandise creates a trend for other industries to explore releasing themed products for holidays and special occasions. - **Affordable Limited-edition Merchandise:** Releasing affordable limited-edition merchandise is a disruptive trend for the retail industry, as it encourages consumers to make a purchase based on the exclusivity and limited-time availability of the product. ### Sectors Adopting This - **Beverage:** Beverage companies can explore the trend of releasing unique and eye-catching drinkware designs for their products to stand out in the market. - **Retail:** The trend of releasing limited-edition merchandise at affordable prices presents an opportunity for retailers to attract customers with the promise of exclusive and unique products. - **Holiday-based Merchandise:** The success of limited-edition Halloween-themed merchandise presents an opportunity for other industries to explore releasing holiday-based products to attract customers during special occasions. ## Related on Trend Hunter - [Halloween QSR Drinkware](https://www.trendhunter.com/trends/halloween-qsr-drinkware.md) - [Whimsical Halloween Drinkware](https://www.trendhunter.com/trends/2025-halloween-drinkware.md) - [Charming Autumnal Cafe Products](https://www.trendhunter.com/trends/halloween-drinkware-collection.md) - [Spooky QSR-Branded Merchandise Lines](https://www.trendhunter.com/trends/seasonal-merchandise.md) - [Iridescent Orange Cold Cups](https://www.trendhunter.com/trends/orange-bling-cup.md) - [Vibrant Summer-Ready Drinkware](https://www.trendhunter.com/trends/starbucks-summer-merchandise.md) - [Festively Fashionable Cafe Kitchenwares](https://www.trendhunter.com/trends/starbucks-holiday-drinkware.md) - [Fantastical Film-Inspired Coffee Carriers](https://www.trendhunter.com/trends/starbucks-x-wicked-tumblers.md) - [Halloween-Themed Drink Carriers](https://www.trendhunter.com/trends/target-x-stanley-halloween.md)