# Glow-In-The-Dark Bicycle Puma's Glow Rider By Alex Covert | Published 2008-01-29 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/glow-in-the-dark-bicycle-pumas-glow-rider References: [dvice](http://dvice.com/archives/2008/01/pumas_glow_ride.php) Puma's Glow Rider bike is "part of the shoe company's [Urban Mobility](https://www.trendhunter.com/trends/playbox-urban-mobility) line — athletic products and programs for the city dweller." The frame of the bicycle is painted with [glow-in-the-dark paint](https://www.trendhunter.com/trends/glowinthedark1) that absorbs sunlight during the day and lets it shine in the dark. Also, part of the bike's stability is a detachable wire that doubles as a lock. Will also come in orange and yellow. **Implications** - In a society that's over saturated with similar products, consumers are looking for novel ideas that will set them apart from their peers. As such, design gimmicks such as [fluorescent paint](https://www.trendhunter.com/trends/ddbrand-circuit-board) offer consumers a sense of exclusivity since it is uncommon and much harder to replicate. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 60% | Activity: 63% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Novel Design Gimmicks:** Design gimmicks, such as fluorescent paint, offer consumers a sense of exclusivity and differentiate products from competitors. ### Where This Applies - **Athletic Products:** Athletic product companies can explore the use of novel design gimmicks to create unique and exclusive products. - **Outdoor Recreation:** Outdoor recreation companies can leverage novel design gimmicks to enhance the appeal and safety of their products. ## Related on Trend Hunter - [Nightsky-Inspired Tonal Bicycles](https://www.trendhunter.com/trends/project-one.md) - [Glow-in-the-Dark Water Bottles](https://www.trendhunter.com/trends/glow-in-the-dark-water-bottle.md) - [Glowing Luminous Technical Sneakers](https://www.trendhunter.com/trends/gelkayano-14-4.md) - [Illuminated Cycling Helmets](https://www.trendhunter.com/trends/illuminated-cycling-helmet.md) - [Color-Changing Clipless Pedals](https://www.trendhunter.com/trends/clipless-pedals.md) - [Compact glow-in Sneakers](https://www.trendhunter.com/trends/kai-2-white-phantom.md) - [Glowing Water Bottles](https://www.trendhunter.com/trends/glowyld-collection.md) - [Semi-Transparent Electric Bikes](https://www.trendhunter.com/trends/dab-1-transparent-edition.md) - [Glow-in-the-Dark Sushi Bars](https://www.trendhunter.com/trends/glow-in-the-dark-sushi-bar.md)