# California-Inspired Cosmetics Pèrsona Cosmetics' Cali Glow Highlighters Take Cues from the Coast By Laura McQuarrie | Published 2018-02-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glow-highlighters References: [instagram](https://www.instagram.com/p/BfOpPgSFZL-/?utm_source=ig_embed) & [personacosmetics.co](https://personacosmetics.co/collections/cali-glow-highlighters) Pèrsona Cosmetics launched a trio of 'Cali Glow Highlighters' that boast names like Zuma, Del Mar and Laguna, in reference to some of the state's most iconic beaches. While the lightest shade, Laguna, boasts an ivory tone that's ideal for lighter skin shades, Del Mar is the deepest in the range and promises a "sun kissed deep warm glow" for medium to dark skin tones. In between is the shade Zuma, which Pèrsona Cosmetics calls its most versatile option for many different skin types. The highlighter formulas are said to be smooth and buttery, thanks to the inclusion of beneficial ingredients like Vitamin E and cacao seed butter, which helps to create a buildable, creamy texture. Image Credit: Pèrsona Cosmetics ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 31% | Activity: 11% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **California-inspired Cosmetics:** Creating cosmetics inspired by the natural beauty and lifestyle of California. - **Cali Glow Highlighters:** Developing highlighters with shades and names that reflect California's iconic beaches. - **Beneficial Ingredients:** Incorporating skincare ingredients like Vitamin E and cacao seed butter into cosmetics for added benefits. ### Industries Being Reshaped - **Beauty and Cosmetics:** Innovating in the beauty industry by creating products that capture the essence of a specific location. - **Fashion and Lifestyle:** Creating makeup products that align with the lifestyle and trends of California. - **Skincare:** Integrating skincare benefits into makeup products to offer a multifunctional solution. ## Related on Trend Hunter - [Buttery Face Palettes](https://www.trendhunter.com/trends/halo-sculpt.md) - [Protective Liquid Highlighters](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter.md) - [Bronzer Shade Expansions](https://www.trendhunter.com/trends/cool-bronze.md) - [Gilded Glowing Highlighters](https://www.trendhunter.com/trends/colorful-powder-luminizer.md) - [DHA-Infused Contour Sticks](https://www.trendhunter.com/trends/contour-stick.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [California-Inspired Fragrance Lines](https://www.trendhunter.com/trends/halcyon-coast.md) - [Luxurious Glow-Enhancing Bronzers](https://www.trendhunter.com/trends/glow-bronzer.md) - [Agave-Infused Beauty Balms](https://www.trendhunter.com/trends/ethereal-glow-balm.md)