# Glow-Boosting Smoothie Trucks Naturium's Glow Getter Smoothie Truck Supports Beauty Inside and Out By Laura McQuarrie | Published 2025-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/glow-getter-smoothie-truck References: [batterseapowerstation](https://batterseapowerstation.co.uk/events/boots-x-naturium-pop-up-with-olivia-attwood/)  [Naturium's](https://www.trendhunter.com/trends/naturium-glow-better-together) Glow Getter Body Butter and Body Oil officially launched in Boots stores nationwide, and to celebrate, the skincare brand is sharing free radiance-boosting smoothies at its Glow Getter Smoothie Truck pop-up. For just a few days, the [smoothie truck](https://www.trendhunter.com/trends/boost-bus) is pulling up to Battersea Power Station's Malaysia Square to treat beauty lovers to giveaways and Glow All Out smoothies crafted by Tease and [RUDE Health](https://www.trendhunter.com/trends/iced-coffee-range). Branded smoothies are all the rage because they combine convenience, functional benefits, and shareable forms that appeal to wellness-conscious consumers. Made with nutritious ingredients like mango, turmeric, and hyaluronic acid, the superfood Glow All Out smoothie supports a healthy glow from the inside out. From July 18th to 20th, the first 30 guests each day will receive full-size Naturium products in a branded tote bag. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 66% | Activity: 82% | Freshness: 45% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Wellness Experiences:** Mobile units offering experiential health and beauty services present unique branding and customer engagement opportunities in urban areas. - **Functional Beverages:** The development of smoothies with added health benefits is reshaping the beverage industry by catering to beauty and wellness aims alongside traditional nutrition. - **Cross-industry Collaborations:** Partnerships between skincare and food brands for unique product offerings introduce new cross-promotional strategies that enhance consumer lifestyle branding. ### Sectors Adopting This - **Skincare:** Innovations in beauty products are increasingly focusing on holistic health by integrating external and internal wellness solutions. - **Mobile Food Services:** Offering niche, on-the-go dining options allows for direct consumer interaction and brand memorability in competitive urban markets. - **Health Supplements:** The integration of wellness ingredients into everyday food items is creating hybrid products that appeal to consumers seeking beauty and nutrition benefits in one package. ## Related on Trend Hunter - [Branded Smoothie Collabs](https://www.trendhunter.com/trends/greenhouse-juice-and-biossance.md) - [Hydrating Beauty Smoothies](https://www.trendhunter.com/trends/acai-mango-smoothie.md) - [Beauty-Supporting Smoothies](https://www.trendhunter.com/trends/island-glow.md) - [Superfood Skincare Collabs](https://www.trendhunter.com/trends/the-afterglow-bowl.md) - [Summery Beauty-Enhancing Treats](https://www.trendhunter.com/trends/glowup-sundae.md) - [20-Ingredient Beauty Smoothies](https://www.trendhunter.com/trends/wildberry-glow-smoothie.md) - [Fruit-Fueled Self-Care Bookings](https://www.trendhunter.com/trends/glow-hour.md) - [Makeup Brand-Inspired Smoothies](https://www.trendhunter.com/trends/nkter-x-too-faced-smoothie.md) - [Signature Superfood Smoothies](https://www.trendhunter.com/trends/super-glow-smoothie.md)