# Water-Based Hair Serums Glow For It's Hair Growth Serum Uses Caffeine & Clover Flower Extract By Laura McQuarrie | Published 2024-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glow-for-it-hair-growth-serum References: [cosmeticsbusiness](https://cosmeticsbusiness.com/cosmetics-business-picks-7-beauty-launches-to-pick-1) & [glowforitshop](https://glowforitshop.com/products/hair-growth-serum)  Glow For It is applying its expertise in brows and lashes to haircare and the brand's debut Hair Growth Serum is water-based with scalp-stimulating caffeine and clover flower extract for reduced hair loss. This new launch was spurred on by the success of the brand's [TikTok](https://www.trendhunter.com/trends/hair-oil-st-barts)-viral Lash Growth Serum, prompting Glow for It to create a multi-peptide formula fueled by natural ingredients with hair growth benefits. This potent formulation also features hero hair and scalp ingredients like glycerin, aloe leaf juice powder and rosemary leaf oil. This vegan-friendly serum is loaded with essential vitamins and nutrients to nourish the hair and scalp to promote the optimal conditions for healthy hair follicles and growth. This water-based formula will appeal to those who are put off by heavy, oily formulas that can only be used at certain times of the day to go undetected. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 33% | Activity: 43% | Freshness: 24% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Water-based Haircare Products:** The rise of water-based hair serums targets consumers who prefer lightweight, non-greasy formulations for daily use. - **Natural Ingredient Formulations:** Haircare solutions harnessing natural ingredients like caffeine and clover flower extract offer appealing alternatives to chemical-based products. - **Multifunctional Beauty Products:** Brands expanding their product lines to include multifunctional beauty solutions, as seen with Glow For It's crossover from lash serums to hair care, meet consumer demand for comprehensive personal care. ### Who This Affects Most - **Haircare Industry:** Emerging trends towards water-based and vegan-friendly formulations are shifting consumer preferences within the haircare sector. - **Natural Beauty Industry:** The focus on natural, plant-based ingredients provides significant growth opportunities as consumers seek healthier and environmentally friendly products. - **Social Media-driven Beauty Industry:** Companies leveraging viral social media trends, such as TikTok, demonstrate the increasing importance of digital influence on product development and brand success. ## Related on Trend Hunter - [Naturally Derived Hair Serums](https://www.trendhunter.com/trends/vivi-naturals.md) - [Clean Hair Growth Serums](https://www.trendhunter.com/trends/regro-hair-serum.md) - [Science-Backed Hair Growth Serums](https://www.trendhunter.com/trends/anagen-activator-serum.md) - [Rejuvenating Scalp Serums](https://www.trendhunter.com/trends/vitamininfused-scalp-serum.md) - [Caffeine-Infused Scalp Serums](https://www.trendhunter.com/trends/caffeine-strengthening-scalp-serum.md) - [Leave-On Hair Serums](https://www.trendhunter.com/trends/leaveon-hair-serum.md) - [Topical Hair Growth Serums](https://www.trendhunter.com/trends/topical-hair-growth-serum.md) - [Waterless Hair Serums](https://www.trendhunter.com/trends/h90-hydroxytyrosol-hair-oil-serum.md) - [Scalp Health Serums](https://www.trendhunter.com/trends/dualpeptide-scalp-serum.md)