# Charity-Supporting Alcohol-Free Beers Gloucester Brewery Ltd Launches a Beer with the GWAAC By Kanesa D | Published 2024-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gloucester-brewery References: [uknip](https://uknip.co.uk/news/uk/breaking/gloucester-brewery-partners-with-great-western-air-ambulance-charity-to-launch-cheeky-chopper-non-alcoholic-ipa/) & [gloucesterbrewery](https://www.gloucesterbrewery.co.uk/)  Gloucester Brewery is partnering with [Great Western Air Ambulance Charity](https://www.trendhunter.com/trends/Great-Northern-Distillery) (GWAAC) to launch a new [non-alcoholic beer](https://www.trendhunter.com/trends/nonalcoholic-craft-beer1) called '[Cheeky Chopper](https://www.trendhunter.com/trends/functional-tonic-water).' This unique brew was created to support GWAAC's critical care and air ambulance services, as proceeds for sales will be donated to this charity. “Our commitment to the community goes beyond crafting exceptional beer. ‘Cheeky Chopper’ is a testament to our dedication to making a real impact. We’re proud to donate 10% of every sale to GWAAC, supporting their ongoing efforts in saving lives," said Geoff Smith, Managing Director of Gloucester Brewery. Notably, 'Cheeky Chopper' features artwork by Andy Council, a local artist based in the UK. Gloucester Brewery hopes to raise awareness about its services and promote responsible drinking among UK consumers. Image Credit: Gloucester Brewery Ltd ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 7% | Activity: 12% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Charity-supporting Non-alcoholic Beverages:** The rise of non-alcoholic beverages crafted for charitable causes points to the growing intersection of social impact and consumer products. - **Collaborative Product Partnerships:** Partnerships between breweries and charities for product launches signal a new trend in collaborative marketing strategies. - **Local Artist Collaborations:** Breweries teaming up with local artists to create unique beer labels represent a fusion of community support and creative branding tactics. ### Where This Applies - **Beverage Manufacturing:** The beverage manufacturing industry can explore opportunities to align with charitable organizations for non-alcoholic product development and marketing. - **Marketing and Advertising:** The marketing and advertising sector can capitalize on collaborative partnerships between businesses and charities to enhance brand visibility and social impact. - **Creative Design and Art:** The creative design and art industry has the chance to engage with breweries in creating visually appealing label designs that contribute to community awareness and social causes. ## Related on Trend Hunter - [Cancer Research-Supporting Beers](https://www.trendhunter.com/trends/cancerresearch-kolsch-beer.md) - [Familiar Alcohol-Free Beers](https://www.trendhunter.com/trends/nonalcoholic-beers.md) - [Alcohol-Free Gose Beers](https://www.trendhunter.com/trends/cherry-gose.md) - [Hoppy Alcohol-Free Ales](https://www.trendhunter.com/trends/af-pale-ale.md) - [Non-Alcoholic Beer Deals](https://www.trendhunter.com/trends/athletic-brewing-company-1.md) - [Coastal Charity-Supporting Beers](https://www.trendhunter.com/trends/lightbodied-ale.md) - [Dog Rescue-Supporting Beers](https://www.trendhunter.com/trends/american-lager.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Limited-Edition Rail Safety Beers](https://www.trendhunter.com/trends/rail-safety.md)