# Toy-Inspired Glossy Shoes The Converse x JW Anderson Collab Boasts a Playful & Nostalgic Aesthetic By Kalin Ned | Published 2018-07-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glossy-shoes References: [hypebeast](https://hypebeast.com/2018/7/converse-jw-anderson-chuck-taylor-70-toy-collection) & [wwd](https://wwd.com/fashion-news/fashion-scoops/converse-j-w-anderson-set-pop-up-for-chuck-70-toy-collaboration-1202759226/) Earlier in the year, [Converse](https://www.trendhunter.com/trends/chuck-taylor-2) partnered with [JW Anderson](https://www.trendhunter.com/trends/pleasing-and-jw-anderson) for a co-branded tonal suede collection and the two fashion-forward entities are launching the second collab for 2018 that boasts a pack of toy-inspired glossy shoes. The offerings channel two iconic [Chuck Taylor All Star 70 silhouettes](https://www.trendhunter.com/trends/chuck-70-low-and-hi) and are available in four gradient-rich colorways. The glossy shoes constitute a capsule that the Converse and JW Anderson chose to dub 'Toy.' The uppers of the sneakers are playfully smooth and lustrous. This, in turn, offers a textured juxtaposition to the laces that are selected to be fuzzy and mismatched. The Converse x JW Anderson footwear collaboration is subtly branded. The playfully glossy shoes are accented with embossed logos on the side and the heel. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 90% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Toy-inspired Glossy Shoes:** Disruptive Innovation Opportunity: Exploring partnerships between fashion and toy brands to create unique and playful footwear collections. - **Gradient-rich Colorways:** Disruptive Innovation Opportunity: Applying gradient designs to various consumer products, creating visually appealing and eye-catching aesthetics. - **Mismatched Laces:** Disruptive Innovation Opportunity: Introducing unconventional and mismatched accessories as a way to add a playful and unexpected twist to traditional products. ### Where This Applies - **Fashion Retail:** Disruptive Innovation Opportunity: Collaborating with diverse brands and industries to create exclusive and limited-edition product lines that cater to niche markets. - **Footwear Manufacturing:** Disruptive Innovation Opportunity: Experimenting with unconventional materials and textures to create unique and attention-grabbing shoe designs. - **Toy Manufacturing:** Disruptive Innovation Opportunity: Collaborating with fashion brands to introduce toy-inspired designs into different product categories, expanding brand presence and market reach. ## Related on Trend Hunter - [Canvas Co-Branded Hi-Top Sneakers](https://www.trendhunter.com/trends/chuck-taylor-2.md) - [Collaborative Heritage Sneakers](https://www.trendhunter.com/trends/cocacola-converse.md) - [TV-Inspired Classic Sneakers](https://www.trendhunter.com/trends/stranger-things-converse.md) - [Dazzling Crystal-Covered Sneakers](https://www.trendhunter.com/trends/converse-x-swarovski-chuck-70-de-luxe-squared.md) - [Distressed Sneaker Collaborations](https://www.trendhunter.com/trends/feng-chen-wang-and-converse.md) - [Custom Party Shoes](https://www.trendhunter.com/trends/converse-and-charli-xcx.md) - [Singer-Designed Sneakers](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you.md) - [Spring-Ready Textural Sneakers](https://www.trendhunter.com/trends/stssy-and-converse.md) - [Crystal-Encrusted Collaborative Shoes](https://www.trendhunter.com/trends/chuck-70-low-and-hi.md)