# Millennial-Targeted Bath Line Expansions Glossier's Hero Line Introduced Two New Products By Ell Smith | Published 2020-10-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glossiers-hero-line References: [hypebae](https://hypebae.com/2020/10/glossier-body-hero-exfoliating-bar-soap-dry-touch-oil-mist-scrub-moisturizer-release-campaign) & [glossier](https://www.glossier.com/) Glossier's Hero line is expanding with the introduction of two new products that are sure to serve as fan-favorites this winter season. The two new items will join the existing lineup of the [Body Hero Daily Oil Wash](https://www.trendhunter.com/trends/evolvetogether) and the Daily Perfecting Cream. Now, the line includes an [exfoliating bar](https://www.trendhunter.com/trends/honey-bath-collection) dubbed the Body Hero Exfoliating Bar and a unique [spray-on body oil](https://www.trendhunter.com/trends/scented-hair-and-body-mists) dubbed the Body Hero Dry-Touch Oil Mist. The exfoliating bath bar stands as a solid scrub that gently rubs away any dead skin cells, revealing smooth and replenished skin. Meanwhile the spray-on mist is a mess-free bottle that's packed with grapeseed, sunflower seed and oat oil. The two products retail for $14 and $28 USD respectively. Image Credit: Glossier ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 53% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Millennial-focused Bath Line Expansion:** Opportunity for other beauty brands to create bath products specifically targeted towards millennials. - **Exfoliating Bar Trend:** Potential for innovative texture, ingredients, or packaging in exfoliating bar products. - **Spray-on Body Oil Innovation:** Room for development of new spray-on body oil formulations that offer unique benefits or application experiences. ### Industries Being Reshaped - **Beauty and Personal Care:** Opportunity for other beauty and personal care brands to create bath products targeted towards millennials. - **Skincare:** Opportunity for skincare brands to develop innovative exfoliating bar products. - **Body Oil:** Potential for body oil brands to explore new spray-on formulations and packaging designs. ## Related on Trend Hunter - [Aromatic Body Spritzes](https://www.trendhunter.com/trends/glossier-body-care.md) - [Holiday Body Care Launches](https://www.trendhunter.com/trends/two-holiday-launches.md) - [Expansive Personal Care Lines](https://www.trendhunter.com/trends/personal-care.md) - [Skincare-Influenced Body Washes](https://www.trendhunter.com/trends/energizer-mandelic-acid-body-wash.md) - [Teen Self-Care Collections](https://www.trendhunter.com/trends/hm-beauty-1.md) - [Australian Body Care Launches](https://www.trendhunter.com/trends/urban-jungle-beauty.md) - [Expansive Luxury Fragrances](https://www.trendhunter.com/trends/perfumed-products.md) - [Hydrating Full-Body Treatments](https://www.trendhunter.com/trends/pattern-beauty-body.md) - [Vitamin-Infused Body Care](https://www.trendhunter.com/trends/goshi-1.md)