# Dewy Oil-Based Serums Glossier's Futuredew is Infused with Primrose and Rosehip Oil By Ell Smith | Published 2019-10-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glossiers-futuredew References: [hypebae](https://hypebae.com/2019/10/glossier-futuredew-oil-serum-hybrid-skincare-vegan-cruelty-free-plant-based-release) & [glossier](https://www.glossier.com/) As summer comes to a close, many consumers are looking for ways to continue the summer glow they spent the season achieving, and Glossier's Futuredew is positioning itself as a solution to just that. Futuredew is the newest release from the Millennial-favored cosmetic and skincare brand, and offers a dewy glow that will last throughout the cooler seasons. The product is a non-greasy [oil-based serum](https://www.trendhunter.com/trends/active-glow-serum) that's been infused with [grapeseed, evening primrose and rosehip](https://www.trendhunter.com/trends/bronze-well-regenerative-glow-drops) to enhance the natural look of one's skin by increasing brightness, and achieving a dewy glow. In addition, this product locks in the much-needed moisture one tends to lose throughout the winter months. Glossier's Futuredew is vegan and cruelty-free. Image Credit: Glossier. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 27% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Oil-based Serums:** Disruptive innovation opportunity: Developing oil-based serums that provide long-lasting dewy glow and enhance natural skin brightness. - **Dewy Glow:** Disruptive innovation opportunity: Creating products that offer a dewy glow effect for consumers looking to maintain their summer glow all year round. - **Vegan and Cruelty-free Products:** Disruptive innovation opportunity: Producing more vegan and cruelty-free beauty products that cater to the growing demand for ethical and sustainable options. ### Industries Being Reshaped - **Cosmetics and Skincare:** Disruptive innovation opportunity: Exploring new formulations and ingredients in the cosmetics and skincare industry to create innovative products that enhance the natural glow of the skin. - **Natural Beauty:** Disruptive innovation opportunity: Tapping into the natural beauty market by developing oil-based serums and products that promote a dewy glow without the use of harsh chemicals. - **Ethical Beauty:** Disruptive innovation opportunity: Catering to the ethical beauty market by offering more vegan and cruelty-free options, like Glossier's Futuredew, that align with consumers' values. ## Related on Trend Hunter - [Lightweight Multi-Benefit Serums](https://www.trendhunter.com/trends/dew-n-plump.md) - [Sheer Hydrating Tinted Serums](https://www.trendhunter.com/trends/hydrating-tinted-serum.md) - [Deeply Moisturizing Body Oils](https://www.trendhunter.com/trends/glow-getter-body-oil.md) - [Cooling Creamy Lip Oils](https://www.trendhunter.com/trends/glossier-lip-glaze.md) - [Bronzing Peptide Skincare Products](https://www.trendhunter.com/trends/versed-mood-lighting-luminizing-glow-drops.md) - [Skincare-Based Makeup Launches](https://www.trendhunter.com/trends/nourishing-hues-collection.md) - [3-in-1 Serum-Infused Sprays](https://www.trendhunter.com/trends/french-rose-milk.md) - [Skin-Caring Lip Oils](https://www.trendhunter.com/trends/dream-lip-oils.md) - [High-Shine Lip Oils](https://www.trendhunter.com/trends/dream-lip-oil.md)