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# Musky Millennial-Targeted Fragrances
'Glossier You' is the Cult Beauty Brand's First Fragrance

By Ell Smith | Published 2017-10-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/glossier-you
References: [hypebae](https://hypebae.com/2017/10/glossier-you-perfume-fragrance) & [glossier](https://www.glossier.com/category/makeup?gclid=EAIaIQobChMImNaK0aPp1gIVBilpCh0mRwd_EAAYASAAEgLJyvD_BwE)

Cult beauty brand Glossier is extending its cosmetic collection to offer consumers 'Glossier You' -- the brand's [first debut fragrance](https://www.trendhunter.com/trends/gente-beautys-new-fragrance-collection), which is expected to launch at the end of next month.

Little is known about the newly announced fragrance, however its reported the scent drew inspiration from [musk and iris](https://www.trendhunter.com/trends/me-by-snif). The brand's founder Emily Weiss stated that the perfume is created to embody the smell of a "boyfriend’s neck after he has been wearing cologne for eight hours.” To achieve this, the perfume will contain [musky elements](https://www.trendhunter.com/trends/eau-intimite), that are balanced out by the elegant subtlety of freshly cut iris.

The millennial-favorite beauty brand is continuing to expand, with Glossier You serving as the third new product announced in the last six weeks.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 42% | Activity: 69% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Millennial-targeted Fragrances:** Opportunity for fragrance brands to create scents specifically designed to appeal to the millennial market.
- **Personalized Perfumes:** Potential for fragrance companies to offer customized fragrances based on individual preferences and personalities.
- **Sensory Marketing:** Opportunity for brands to use fragrances as a way to enhance their customers' sensory experience and create a stronger emotional connection.

### Industries Being Reshaped

- **Beauty:** Disruptive innovation opportunity for beauty brands to tap into the growing demand for unique and personalized fragrances.
- **Fashion:** Opportunity for fashion brands to launch their own line of fragrances and expand their product offerings.
- **Hospitality:** Potential for hotels, resorts, and spas to create signature fragrances that enhance the overall guest experience and establish a stronger brand identity.

## Related on Trend Hunter

- [Skin Enhancer Fragrances](https://www.trendhunter.com/trends/glossier-you-reve.md)
- [Refreshing Skin Scents](https://www.trendhunter.com/trends/glossier-you-fleur.md)
- [Aromatic Body Spritzes](https://www.trendhunter.com/trends/glossier-body-care.md)
- [Delicately Scented Body Cremes](https://www.trendhunter.com/trends/glossier-creme-de-you.md)
- [Gentle Elderberry Deodorants](https://www.trendhunter.com/trends/glossier-you-1.md)
- [Next-Gen Mood Fragrances](https://www.trendhunter.com/trends/boy-smells-20.md)
- [Youth-Friendly Non-Irritating Fragrances](https://www.trendhunter.com/trends/everedens-new-scent-category.md)
- [Evocative Unisex Fragrances](https://www.trendhunter.com/trends/ysl-beauty-muse.md)
- [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md)