# Millennial-Targeted Sunscreens This Glossier Sunscreen Goes onto the Skin Clear By Mary Van Puymbroeck | Published 2017-05-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glossier-sunscreen References: [intothegloss](https://intothegloss.com/2017/05/glossier-invisible-shield/) & [glossier](https://www.glossier.com/) This Glossier sunscreen hopes to get more Millennials using sun protection. As a product, sunscreen can be problematic. Often it can leave a white cast, it can break out the wearer's skin or the wearer simply forgets to apply it because it doesn't fit well into their routine. Glossier has attempted to solve these common complaints with its new 'Invisible Shield.' It is a "[daily sunscreen with SPF 35](https://www.trendhunter.com/trends/hydrating-serum-lotion) that protects against UVA/UVB rays AND pollution like smog and carbon monoxide." The Glossier sunscreen goes on clear and its [gel-like formula feels like water](https://www.trendhunter.com/trends/sunscreen-foam) on the skin so it will never dry out the wearer's skin or leave a white film. As a brand, Glossier is known for its Millennial-focused packaging and products. The new Invisible Shield Glossier sunscreen is available now. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 88% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Millennial-targeted Sunscreens:** Glossier's Invisible Shield sunscreen offers a solution to common sunscreen problems for Millennials. - **Multi-functional Sunscreens:** Invisible Shield's protection against pollution sets a new standard for sunscreen innovation. - **Innovative Packaging for Sunscreens:** Glossier's Millennial-focused packaging enhances the appeal of the Invisible Shield sunscreen. ### Who This Affects Most - **Beauty and Personal Care:** The beauty industry can benefit from developing sunscreens that specifically target Millennials' needs. - **Skincare:** Incorporating pollution protection into sunscreens can open new opportunities for the skincare industry. - **Packaging:** The packaging industry has the potential to create unique and appealing sunscreen packaging designs for a Millennial audience. ## Related on Trend Hunter - [Enhanced Weightless Sunscreens](https://www.trendhunter.com/trends/glossier-3.md) - [Clear Sunscreen Sticks](https://www.trendhunter.com/trends/unseen-sunscreen-stick.md) - [Clean Tone-Inclusive Sunscreens](https://www.trendhunter.com/trends/youthscreen.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Priming Invisible Sunscreens](https://www.trendhunter.com/trends/crystal-spf-50-face-gel.md) - [SPF Product Reformulations](https://www.trendhunter.com/trends/watermelon-glow-dew-shield.md) - [Hydrating Invisible SPF Serums](https://www.trendhunter.com/trends/spf50-cabanaclear-water-gel-serum.md) - [Brightening Antioxidant Sunscreens](https://www.trendhunter.com/trends/multivitamin-clear-coat-broad-spectrum.md) - [Watermelon-Infused Daily Sunscreens](https://www.trendhunter.com/trends/watermelon-glow-dew.md)