# Customizable Cosmetics Packaging Glossier Skincare Products Come with a Set of Decorative Stickers By Rebecca Byers | Published 2015-11-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/glossier-skincare References: [intothegloss](http://intothegloss.com/2014/10/emily-weiss-glossier/) & [thedauphine](http://www.thedauphine.com/2014/10/glossier-phase-1-set.html) In addition to being quality-focused and highly covetable, [Glossier](https://www.trendhunter.com/trends/glossier-passport-book) skincare products come in gorgeous, [customizable packaging](https://www.trendhunter.com/trends/clinique-x-crayola) that make them a stylish addition to your top beauty shelf. Coming in sleek white and petal pink tubes, each Glossier product comes with a set of stickers for decorating your personal set. The Glossier line was created by Emily Weiss, founder of everyone's favorite beauty blog, Into the Gloss. A nostalgic packaging concept that speaks to the interests of millennials and the moment that stickers are having right now, the high-quality range essentially took inspiration for its branding from feedback from Into the Gloss' cult-like following. The playful [sticker set](https://www.trendhunter.com/trends/starface-play-pack-collection) features various takes iterations of the Glossier logo and emoji-inspired icons such as cherries, lipstick, rainbows and hearts. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 97% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Packaging:** Opportunity to tap into the growing trend of personalized and unique packaging experiences for consumers. - **Nostalgic Branding:** Opportunity to capitalize on millennials' interest in nostalgic branding concepts that evoke feelings of nostalgia and sentimentality. - **Sticker Marketing:** Opportunity to leverage the popularity of stickers as a marketing tool to engage and connect with consumers. ### Sectors Adopting This - **Skincare:** Opportunity for skincare brands to enhance their product packaging and offer customization options for a more personalized experience. - **Beauty:** Opportunity for the beauty industry to explore new and creative ways to attract and engage consumers through visually appealing and customizable packaging. - **Marketing:** Opportunity for marketers to incorporate sticker marketing strategies into their campaigns to create a sense of fun and interaction with their brand. ## Related on Trend Hunter - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md) - [Collectible Sticker Books](https://www.trendhunter.com/trends/glossier-passport-book.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Makeup-Inspired Sticker Series](https://www.trendhunter.com/trends/coffrey.md) - [Customizable Gloss Bottles](https://www.trendhunter.com/trends/self-made-bottle.md) - [Festive Beauty Packaging](https://www.trendhunter.com/trends/festive-beauty-packaging.md) - [Keychain Lip Balms](https://www.trendhunter.com/trends/tell-all-juicy-berry-lip-balm.md) - [Eye-Catching Acne Solutions Packaging](https://www.trendhunter.com/trends/zitsticka-target.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md)