# Toronto Beauty Brand Pop-Ups This Limited-Time Glossier Pop-Up Will Be in the West Queen West Area By Riley von Niessen | Published 2017-09-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/glossier-popup References: [whereisglossier](http://whereisglossier.com/) & [glossier](https://www.glossier.com/?dfjd) In order to give the many Canadian consumers who have been purchasing [Glossier](https://www.trendhunter.com/trends/balm-dotworld-mobile-truck) products since it introduced international shipping more avenues to find the products they love, the popular beauty brand will be hosting a [Glossier pop-up shop in Toronto](https://www.trendhunter.com/trends/knix-popup). Located in the city's West Queen West area near Ossington Ave, the Glossier pop-up will be open from September 8th until the 14th, the perfect time to stock up on back-to-school goods for the fall. As the brand's immense popularity has already been proven in various cities within the UK and the United States, the Glossier pop-up in Toronto might mean that the city could see a permanent location down the road. In addition to a shop that will host all of the brand's most popular products, Glossier will also be hosting a movie night on September 9th with with popcorn and [Prosecco](https://www.trendhunter.com/trends/voga-italia) offered. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 44% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Beauty Pop-ups:** As more beauty brands embrace the pop-up trend, there's an opportunity to create unique, immersive experiences for customers, building brand loyalty and driving sales - **International Expansion:** With the success of Glossier's international shipping, other beauty brands can follow suit and explore expansion into new markets to increase their reach and grow their customer base - **Experiential Marketing:** Hosting events like movie nights and workshops within a pop-up shop creates an opportunity for beauty brands to connect with customers on a deeper level and create lasting brand relationships ### Industries Being Reshaped - **Beauty:** With the rise of beauty pop-ups and experiential marketing, beauty brands can explore new ways to engage with customers and drive sales - **Retail:** By incorporating pop-up shops into their business strategy, retailers can create buzz and excitement around their brand, and test the waters for potential new brick-and-mortar locations - **Hospitality:** Providing a unique and immersive experience, like a movie night, can help hotels and other hospitality businesses stand out from their competitors and drive customer loyalty ## Related on Trend Hunter - [Mobile Truck Gloss Pop-Ups](https://www.trendhunter.com/trends/balm-dotworld-mobile-truck.md) - [Month-Long Beauty Pop-Ups](https://www.trendhunter.com/trends/revlon-canada.md) - [International Skincare Brand Flagships](https://www.trendhunter.com/trends/flagship-store-in-london.md) - [Toronto Mall Beauty Expansions](https://www.trendhunter.com/trends/sephoras-grand-opening.md) - [Concert-Centric Makeup Activations](https://www.trendhunter.com/trends/shimmer-studio-by-sephora.md) - [K-POP Group Retail Pop-Ups](https://www.trendhunter.com/trends/blackpink-popup-store.md) - [Immersive Fashion Pop-Ups](https://www.trendhunter.com/trends/shein-pop-up.md) - [UK Beauty Summer Pop-Ups](https://www.trendhunter.com/trends/mecca-cosmetica.md) - [Holiday-Specific Beauty Pop-Ups](https://www.trendhunter.com/trends/beauty-pie-holiday-party.md)