# Millennial Color Cosmetics 'Glossier Play' Introduces a Fun, Retro Take on Color Makeup By Laura McQuarrie | Published 2019-03-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glossier-play References: [hellogiggles](https://hellogiggles.com/news/glossier-play-launch/) & [glossier](https://www.glossier.com/play) After capturing the hearts of many Millennial with its "[skincare first, makeup second](https://www.trendhunter.com/trends/nourishing-hues-collection)" approach to beauty, Glossier is now launching a sister brand called Glossier Play. These new products include high-impact color cosmetics, which are branded as "dialed-up beauty extras" such as highlighter concentrates, [high-shine lip lacquers](https://www.trendhunter.com/trends/celestial-lip-gloss) and colorful eye pencils. In all, Glossier Play introduces consumers to four new products in 28 shades and two tools, including Blade, a German-engineered sharpener and The [Detailer](https://www.trendhunter.com/trends/precisely-my-brow-detailer), a silicone multitool. These new products embrace a retro aesthetic and fun packaging designs, as seen in the Vinylic Lip, which comes in the form of a clickable pen. Those who are eager to get their hands on all of the new products from Glossier Play can invest in The Playground, which retails for $74. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 80% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **High-impact Color Cosmetics:** Disruptive innovation opportunities can be found by creating bold and vibrant color cosmetics that appeal to Millennials and Gen Z consumers. - **Retro Aesthetic:** Embracing a nostalgic retro aesthetic in product design and packaging presents an opportunity for disruptive innovation in the beauty industry. - **Skincare-first Approach:** Developing color cosmetics that prioritize skincare benefits can tap into the growing demand for products that offer both beauty and skincare benefits. ### Where This Applies - **Beauty:** The beauty industry can explore disruptive innovation by incorporating high-impact color cosmetics, retro aesthetics, and a skincare-first approach into their product offerings. - **Cosmetics:** Innovative disruptions can be achieved in the cosmetics industry by introducing bold and vibrant color cosmetics with a retro aesthetic, appealing to a younger consumer base. - **Fashion and Beauty Packaging:** Opportunities for disruptive innovation in the fashion and beauty packaging industry lie in the development of fun and nostalgic packaging designs that enhance the overall consumer experience. ## Related on Trend Hunter - [Play-Centered Color Cosmetics](https://www.trendhunter.com/trends/trouble-maker-makeup.md) - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md) - [Next-Gen Moisturizing Cosmetics](https://www.trendhunter.com/trends/super-boost.md) - [Functional Mini Cosmetics](https://www.trendhunter.com/trends/make-it-mini-makeup.md) - [Immersive Gondola Displays](https://www.trendhunter.com/trends/immersive-makeover.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md) - [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Teen-Focused Makeup Lines](https://www.trendhunter.com/trends/teencentric-makeup-line.md)