# Limited-Edition Beauty Brand Apparel 'Glossiwear' is a New Line of Glossier Merch By Laura McQuarrie | Published 2019-07-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glossier-merch References: [allure](https://www.allure.com/story/glossier-glossiwear-clothing) & [Glossier](http://www.Glossier.com/glossiwear) In addition to being well-known for its [pink cosmetic packaging](https://www.trendhunter.com/trends/glossier-body-care) and a variety of cosmetics that are loved by Millennial and Gen Z consumers, Glossier is known for Glossier merch like its iconic gray sweatshirt. Now, the cult beauty brand has announced that it will soon be sharing a [limited-edition clothing line](https://www.trendhunter.com/trends/loungewear-and-activewear-1) called 'Glossiwear.' In just a few days, the new Glossier merchandise line will be launched, promising plenty of social media-friendly apparel and accessories like hoodies in Millennial pink colors that perfectly match many of its colorful product containers. Across a range of different industries, several non-apparel brands have ventured into the creation of clothing lines and exclusive collections to further expand their reach to lifestyle goods. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 84% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Limited-edition Clothing Lines:** Opportunity for non-apparel brands to extend their reach and tap into the fashion market. - **Social Media-friendly Apparel:** Brands can create apparel and accessories that are visually appealing for social media sharing, enhancing brand visibility. - **Color-coordinated Merchandise:** Creating merchandise that matches product packaging can create a cohesive brand experience for consumers. ### Who This Affects Most - **Beauty:** Beauty brands can expand their product offerings by venturing into clothing lines and merch, targeting beauty enthusiasts. - **Lifestyle Goods:** Brands in various industries can venture into exclusive collections and merch to cater to consumers' lifestyle preferences. - **Fashion:** Fashion brands can collaborate with non-apparel brands to create limited-edition clothing lines, merging different consumer markets. ## Related on Trend Hunter - [Soda-Branded Sweatsuit Merch Lines](https://www.trendhunter.com/trends/stylish-sweatsuit.md) - [Limited-Edition Film-Inspired Apparel](https://www.trendhunter.com/trends/wicked-collection.md) - [Athlete-Starring Cosmetic Campaigns](https://www.trendhunter.com/trends/glossier-5.md) - [Mobile Truck Gloss Pop-Ups](https://www.trendhunter.com/trends/balm-dotworld-mobile-truck.md) - [Riviera-Inspired Lip Shades](https://www.trendhunter.com/trends/summer-capsule-collection.md) - [Athletic Beauty Collabs](https://www.trendhunter.com/trends/rematch-debuted.md) - [Spa-Style Body Care](https://www.trendhunter.com/trends/glossier-2.md) - [Colorwear Apparel Line](https://www.trendhunter.com/trends/loungewear-and-activewear-1.md) - [Lash Brand Expansions](https://www.trendhunter.com/trends/lilly-lashes.md)