# Dewy Illuminating Cheek Highlighters Glossier Haloscope is a Skincare-Inspired Makeup Product By Rebecca Byers | Published 2016-06-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glossier-haloscope References: [glossier](https://www.glossier.com/products/haloscope) [Glossier](https://www.trendhunter.com/trends/cloud-paint-plush-blush) Haloscope is the latest wonder product from the internet-born cosmetics brand bringing us 'skincare as beauty.' Formulated to hydrate skin as well as illuminate it, Glossier Haloscope is available in two shades (Quartz and Topaz) and is in a [solid stick form](https://www.trendhunter.com/trends/cream-highlighter-sticks). The product is applied to the areas one would normally apply highlighter but aims to provide a lighter, more laid back way of achieving this look. Like all Glossier products, Haloscope has been formulated to enrich skin as well as illuminate it. Glossier Haloscope was playfully teased by the brand ahead of its reveal across social media channels by posting a photo of a glistening fresh batch of [Krispy Kreme](https://www.trendhunter.com/trends/krispy-kreme-and-crocs) donuts, making a note that their next product was made with replicating that level of sheen. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 64% | Activity: 91% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Skincare-inspired Makeup:** Opportunity for cosmetics brands to develop products that not only enhance appearance but also nourish and hydrate the skin. - **Lightweight Highlighter:** Potential for the creation of highlighters that provide a more subtle and natural glow, appealing to customers seeking a laid back look. - **Social Media Teasers:** Opportunity for brands to generate buzz and anticipation for their products by strategically teasing them across various social media channels. ### Where This Applies - **Cosmetics:** Innovative cosmetic companies can explore the development of skincare-inspired makeup products, marrying beauty enhancement with skincare benefits. - **Beauty:** Beauty industry players can tap into the growing demand for lightweight and natural-looking highlighters that provide a subtle glow. - **Marketing and Advertising:** Marketing and advertising professionals can utilize social media platforms to create buzz and excitement for new product launches through strategic teaser campaigns. ## Related on Trend Hunter - [Illuminating Soild Oil-Serums](https://www.trendhunter.com/trends/futuredew-solid.md) - [Illuminating Skincare Balms](https://www.trendhunter.com/trends/bio-radiant-glassy-highlighter-balm.md) - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [Multi-Use Highlighting Glosses](https://www.trendhunter.com/trends/pretty-grunge-face-gloss.md) - [Cream Highlighter Sticks](https://www.trendhunter.com/trends/cream-highlighter-sticks.md) - [Buttery Face Palettes](https://www.trendhunter.com/trends/halo-sculpt.md) - [Swipe-On Protective Luminizers](https://www.trendhunter.com/trends/glowscreen-sunlighter-stick-spf-45.md) - [Hybrid Makeup Formulas](https://www.trendhunter.com/trends/wake-up-radiant-elixir.md) - [Dimensional Hydrating Glosses](https://www.trendhunter.com/trends/overglaze-hydrating-lip-gloss.md)