# Deep Cleansing Face Washes Glossier's Cleanser Concentrate is the Latest Skincare Product By Ell Smith | Published 2021-04-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glossier-cleanser-concentrate References: [hypebae](https://hypebae.com/2021/4/glossier-cleanser-concentrate-face-wash-skincare-release-price-where-to-buy-fragrance-free) & [glossier](https://www.glossier.com) [Glossier's](https://www.trendhunter.com/trends/milky-jelly-cleansing-bar) Cleanser Concentrate is the latest skincare product to be added to the beauty brand's catalogue of products. Beloved by Millennials, Glossier is a cult-favorite beauty brand known for its minimalist products and pink-clad aesthetic. Now, the brand aims to conquer the clean beauty world, offering products that promote skin health. The face wash was strategically designed to preform a [deep cleanse on the skin](https://www.trendhunter.com/trends/detox-face-cleanser), prepping it for makeup, or ridding it of any impurities. The formula is packed with [natural ingredients like fruit extracts](https://www.trendhunter.com/trends/rosemary-enzyme-cleanser), grape ferment and conditioning calendula. Interestingly, grapes were utilized for their antioxidants, which allow for gentle exfoliation. The face wash is available through the brand's website for approximately $20 USD. Image Credit: Glossier ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 32% | Activity: 39% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Clean Beauty Products:** Opportunity to create more effective products with natural ingredients, such as fruit extracts and grape ferment, that promote overall skin health. - **Gentle Exfoliation:** Opportunity to include gentle exfoliators in face wash products, such as grape antioxidants, that aid in deep cleansing without irritating the skin. - **Minimalist Skincare:** Opportunity to offer products with simple and effective formulations in order to cater to the growing demand for minimalist skincare routines. ### Sectors Adopting This - **Beauty and Skincare:** Opportunity for new brands to enter the market with unique, natural formulations that cater to the demand for clean beauty products. - **Cosmetics and Makeup:** Opportunity to innovate makeup formulations that work best with prepping the skin with deep cleansing face washes. - **Pharmaceuticals:** Opportunity to create face washes with gentle yet effective ingredients to complement prescription acne treatments. ## Related on Trend Hunter - [Transformative Gel-Balm Cleansers](https://www.trendhunter.com/trends/milky-jelly-cleansing-balm.md) - [Pro-Grade Facial Cleansers](https://www.trendhunter.com/trends/expert-cleanser.md) - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md) - [Ultra-Sustainable Gel Cleansers](https://www.trendhunter.com/trends/daily-regenerative-gel-cleanser.md) - [Hydrating Facial Cleansing Gels](https://www.trendhunter.com/trends/hydrating-facial-cleansing-gel.md) - [Minty Multifunctional Cleansers](https://www.trendhunter.com/trends/checks-and-balances-frothy-face-wash.md) - [Gel-to-Foam Facial Cleansers](https://www.trendhunter.com/trends/baptism-gel-cleanser.md) - [Silky Oil-Based Facial Cleansers](https://www.trendhunter.com/trends/bubble-skincare-first-class.md) - [Gentle Gel-Texture Cleansers](https://www.trendhunter.com/trends/purifying-cleansing-gel.md)