# Enhanced Weightless Sunscreens Glossier Launches a New, More Effective Version of its Sunscreen By Kanesa D | Published 2024-04-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glossier-3 References: [premierguitar](https://www.premierguitar.com/news/fender-and-tom-delonge-second-signature) & [glossier](https://www.glossier.com/en-ca/collections/all?utm_content=51359406671-592718387247&gad_source=1&gclid=CjwKCAjw5v2wBhBrEiwAXDDoJYP_9-J_OZw5G2dWIQIG5GLHl75eUXolCJO3nB6vwaL8xbI5B1pOHhoCpm0QAvD_BwE)  [Glossier](https://www.trendhunter.com/trends/invisible-shield-spf-50), a leader in innovative skincare and beauty products, is unveiling a much-anticipated addition to its lineup: the SPF 50 version of its renowned Invisible Shield. This new formula represents a significant upgrade, offering enhanced sun protection with a [chemical SPF 50 rating](https://www.trendhunter.com/trends/hydrating-serum-lotion), surpassing the previous SPF 35 formula. What sets the Invisible Shield apart is its distinctive clear gel texture, providing a seamless application and a [lightweight feel on the skin](https://www.trendhunter.com/trends/byoma-ultralightweight-face-fluid-spf-50). In addition to the upgraded formula, Glossier has made notable improvements to the product's packaging. The traditional plastic bottle has been replaced with a sleek tube design, offering a more modern aesthetic and practical benefits. This new packaging format accommodates a remarkable 60% increase in product capacity compared to the original, ensuring consumers get more value and longevity from each purchase. The new sunscreen can be purchased through the Glossier website. Image Credit: Glossier ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 56% | Activity: 61% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Weightless Skincare Formulations:** Increasing consumer demand for lightweight, non-greasy skincare products leads to innovative formulations like clear gel sunscreens. - **Elevated SPF Products:** The advancement in higher SPF ratings with improved user experience highlights the focus on enhanced skin protection efficacy. - **Sustainable Packaging Solutions:** Transitioning to modern and eco-friendly packaging designs addresses consumer concerns about product sustainability and convenience. ### Who This Affects Most - **Skincare and Beauty:** The continual development of advanced sun protection products is transforming the skincare and beauty market. - **Cosmetic Packaging:** Innovations in product packaging design are creating new standards in both aesthetic appeal and functional improvements within the cosmetics industry. - **Health and Wellness:** Improved sun protection formulations reflect a broader trend towards greater focus on personal health and wellness. ## Related on Trend Hunter - [Transparent Water-Gel Sunscreens](https://www.trendhunter.com/trends/invisible-shield-spf-50.md) - [SPF Product Reformulations](https://www.trendhunter.com/trends/watermelon-glow-dew-shield.md) - [Clear Sunscreen Sticks](https://www.trendhunter.com/trends/unseen-sunscreen-stick.md) - [Priming Invisible Sunscreens](https://www.trendhunter.com/trends/crystal-spf-50-face-gel.md) - [Zinc-Infused SPF Launches](https://www.trendhunter.com/trends/future-fluid.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Watermelon-Infused Daily Sunscreens](https://www.trendhunter.com/trends/watermelon-glow-dew.md) - [Radiant Hydration-Focused Sunscreens](https://www.trendhunter.com/trends/protected-and-hydrated.md) - [Sprayable Sunscreen Formulations](https://www.trendhunter.com/trends/sun-protector.md)