# Gen Z Gloss Brands Glosshood Celebrates Your Inner Child with Its Product Range and Branding By Kalin Ned | Published 2022-12-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/glosshood References: [glosshood](https://www.glosshood.com/) The branding of Glosshood, a "new, go-to beauty brand that celebrates your inner child," is extremely playful, colorful, and whimsical. Founded by Sienna Brown, the brand is definitely eye-catching and [caters to Gen Zers](https://www.trendhunter.com/trends/sugar-cosmetics-1). The aesthetic definitely leaves a lasting impression on consumers and effectively frames Glosshoods' product. The visuals and art direction are definitely social media-friendly. The product spotlight falls on the Holyyy Gloss Balm Hybrid which is "an essential part of any beauty look." The formula provides a sheer and luscious look while also hydrating and protecting the lips. The nourishing properties are delivered thanks to the inclusion of natural ingredients like Vitamin-E, Coconut Oil, Peppermint, Jojoba Oil, Avocado Oil, and Castor Oil. Glosshood's Holyyy Gloss Balm Hybrid retails for $22.22—"angel numbers for good measure." Image Credit: Glosshood ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 92% | Activity: 91% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Playful Beauty Brands:** Brands that use colorful and whimsical branding to appeal to Gen Z consumers represent a disruptive innovation opportunity to attract a younger demographic in the beauty industry. - **Social Media-friendly Aesthetics:** Brands that frame their products with social media-friendly visuals and art direction can leverage free marketing from content created by consumers on social media. - **Natural Ingredients in Beauty Products:** Brands that provide nourishing and natural ingredients in their beauty products as a selling point offer a disruptive innovation opportunity to differentiate themselves in the market. ### Sectors Adopting This - **Beauty and Cosmetics:** Companies within the beauty industry can leverage playful branding and social media-friendly aesthetics to attract younger consumers and differentiate themselves with natural ingredients. - **Social Media Marketing:** Agencies and firms within the social media marketing industry have the opportunity to specialize in creating and promoting content for brands with aesthetics that are social media-friendly. - **Natural and Organic Products:** Manufacturers of organic and natural products that meet the demand of consumers seeking such ingredients can innovate their product offerings to attract loyal customers. ## Related on Trend Hunter - [Ultra-Cushiony Lip Balms](https://www.trendhunter.com/trends/star-balm.md) - [Next-Gen Moisturizing Cosmetics](https://www.trendhunter.com/trends/super-boost.md) - [Nostalgic Lip Balm-to-Oils](https://www.trendhunter.com/trends/lipslider-lip-balm.md) - [Treat-Like Glossy Balms](https://www.trendhunter.com/trends/lip-snack.md) - [Youth-Oriented Beauty Branding](https://www.trendhunter.com/trends/youthoriented-beauty.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Sensorial Beauty Brands](https://www.trendhunter.com/trends/playful-fragrances.md) - [Youth-Safe Skincare Hubs](https://www.trendhunter.com/trends/gen-a-z-hub.md) - [Cooling Creamy Lip Oils](https://www.trendhunter.com/trends/glossier-lip-glaze.md)