# Transformative Lip Glosses Patchology's Lip Service Gloss-to-Balm Treatment Beautifies & Nourishes By Laura McQuarrie | Published 2018-04-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gloss-to-balm References: [self](https://www.self.com/gallery/best-beauty-products-spring-2018) & [patchology](https://www.patchology.com/products/lip-service-gloss-to-balm-treatment) Whether they are too sticky or slippery, many [lip gloss products](https://www.trendhunter.com/trends/hydrating-lip-gloss-stains) have a reputation for being uncomfortable on the lips—but the new Patchology Lip Service Gloss-to-Balm Treatment is one that promises to be both beautifying and conditioning. Best of all, the low-maintenance treatment does not require multiple steps or applications due to its unique formulation. The lip product [nourishes with a formula](https://www.trendhunter.com/trends/nourishing-berry-lip-mask) of [hyaluronic acid](https://www.trendhunter.com/trends/plump-ambition-hyaluron-lip-oil), and aloe, plus other purposeful ingredients like Vitamin B3 to promote cell turnover, moisturizing honey and a touch of pink from goji berry extract for color and firming, plumping and tightening action. The transformative properties of the Lip Service Gloss-to-Balm Treatment can be attributed to the brand's FlexMasque Complex, which provides shine and prevents dryness or discomfort. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 84% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Comfortable Lip Gloss:** Opportunity for creating lip gloss products that are comfortable and non-sticky on the lips. - **Multi-functional Lip Products:** Opportunity to develop lip products that combine beautifying and nourishing properties in one formula. - **Transformative Lip Treatments:** Opportunity to create lip treatments that offer unique benefits like firming, plumping, and tightening. ### Who This Affects Most - **Cosmetics:** Disruptive innovation opportunities in the cosmetics industry to create more comfortable and multi-functional lip products. - **Skincare:** Opportunity for innovation in the skincare industry to develop transformative lip treatments with nourishing and beautifying properties. - **Wellness:** Disruptive innovation potential in the wellness industry to offer lip products that promote wellness by using purposeful ingredients like hyaluronic acid and aloe. ## Related on Trend Hunter - [Psychodermatology Lip Products](https://www.trendhunter.com/trends/love-language-lip-bloss.md) - [Peptide-Packed Lip Treatments](https://www.trendhunter.com/trends/revlon-glimmer-lip-treat-balm-mask.md) - [Solid Serum Lip Tints](https://www.trendhunter.com/trends/solid-serum-lip-tint.md) - [Lip-Softening Balms](https://www.trendhunter.com/trends/le-chouchou.md) - [Probiotic Lip Treatments](https://www.trendhunter.com/trends/glaze-plumping-lip-treatments.md) - [Three-In-One Lip Products](https://www.trendhunter.com/trends/procollagen-peptide-gloss-balm.md) - [Skin-Caring Lip Treatments](https://www.trendhunter.com/trends/glycolide-lipid-repair.md) - [Cooling Creamy Lip Oils](https://www.trendhunter.com/trends/glossier-lip-glaze.md) - [Nostalgic Lip Oil Glosses](https://www.trendhunter.com/trends/kissing-jelly-lip-oil-gloss.md)