# Chemical Free Gloss Lancome Introduces Eco-Friendly ‘Juicy Tubes' Cosmetics By Rachel | Published 2009-05-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/gloss-lancome-eco-juicy-tubes References: [britishbeautyblogger.blogspot](http://britishbeautyblogger.blogspot.com/2009/03/green-gloss-lancome-juicy-tubes.html) [Lancome](https://www.trendhunter.com/trends/lancme-x-louvre) is known for their wildly popular [Juicy Tubes](https://www.trendhunter.com/trends/lancome-juicy-kissing-web) line of [lip gloss](https://www.trendhunter.com/trends/jelly-job), but now hope to be known for their Juicy Tubes PURE, which will hit store shelves later this month. Juicy Tubes Pure are 95% natural, parabin-free glosses in 10 glimmery and tasty shades. Using Shea butter and natural oil, the tubes also come in a recyclable box. This eco move by the company is inspired by their spokesmodel, Elettra Weidermann, who is known for her environmental efforts. The new Juicy Tubes by Lancome will sell for $18 and are online now, soon to hit shelves everywhere. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Natural Beauty Products:** Lancome's Juicy Tubes PURE are 95% natural, parabin-free, and eco-friendly, creating opportunities for other cosmetic companies to tap into the growing demand for natural beauty products. - **Sustainable Packaging:** The recyclable box housing Lancome's Juicy Tubes PURE provides an opportunity for other cosmetic companies to innovate and adopt more sustainable packaging options. - **Eco-friendly Marketing:** Using spokesmodels who prioritize environmental efforts, such as Elettra Weidermann, can be an effective tactic for cosmetic companies looking to appeal to consumers looking for eco-friendly options. ### Sectors Adopting This - **Cosmetics:** Lancome's Juicy Tubes PURE demonstrates a trend towards eco-friendly options in the cosmetics industry. - **Sustainable Packaging:** The introduction of eco-friendly packaging options, such as the recyclable box for Lancome's Juicy Tubes PURE, could disrupt the packaging industry. - **Marketing and Advertising:** Using environmentally conscious spokesmodels and eco-friendly marketing strategies could create disruption in the marketing industry as consumers demand more sustainable and ethical advertising. ## Related on Trend Hunter - [Y2K Lip Gloss Campaigns](https://www.trendhunter.com/trends/lancome-juicy-kissing-web.md) - [Jelly-Inspired Lip Glosses](https://www.trendhunter.com/trends/freshian-glasslike-lip-jelly.md) - [Snack-Inspired Fruity Lip Glosses](https://www.trendhunter.com/trends/fruity-lip-gloss.md) - [Luxe Plumping Glosses](https://www.trendhunter.com/trends/celestial-lip-gloss.md) - [Colorful Hydrating Lip Sticks](https://www.trendhunter.com/trends/tower-28-juicebalm-lip-balms.md) - [Paper Lip Balm Tubes](https://www.trendhunter.com/trends/moisturizing-lip-balms.md) - [French-Style Sheer Lipsticks](https://www.trendhunter.com/trends/bisou-jelly.md) - [City-Inspired Bold Lip Glosses](https://www.trendhunter.com/trends/bold-lip-gloss.md) - [Jelly-Like Lip Glosses](https://www.trendhunter.com/trends/jelly-job.md)