# Grown-Up Lip Gloss Collections Mented is Now Introducing 'Gloss For Grown Ups' By Laura McQuarrie | Published 2017-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gloss-for-grown-ups References: [hellogiggles](http://hellogiggles.com/beauty/makeup/lips/mented-cosmetics-just-dropped-lip-gloss-collection-grown-ups/?utm_campaign=twittersocialflow&utm_source=Social&utm_medium=Twitter) & [mentedcosmetics](https://www.mentedcosmetics.com/products/gloss-for-grown-ups-lip-gloss-collection) Mented recently unveiled a sophisticated new collection of lip gloss products that's being branded as 'Gloss for Grown Ups.' The $50 collection introduces four shades for the fall, including Mauve Over, Send Nudes, Berry Me and Baby Brown, all of which are perfect for deeper skin tones and do not feature a consistency that is too sticky, shiny or sheer, as many inexpensive lip gloss products do. All of the lip gloss products are vegan, cruelty-free and made in the United States. Earlier this summer, Glossier unveiled a birthday cake-flavored lip balm specifically to appeal to the one's inner "lip-smacking 11-year-old." Cosmetic brands are introducing products with a sense of fun and whimsy that tap into one's desire for youthful experimentation and sophisticated results. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 40% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Sophisticated Lip Gloss Collections:** Brands are introducing lip gloss collections that offer sophisticated shades and textures, appealing to a more mature audience. - **Affordable Luxury Cosmetics:** Cosmetic brands are launching high-quality lip gloss products at a higher price point, targeting consumers looking for luxury without breaking the bank. - **Clean and Cruelty-free Cosmetics:** The rise of vegan, cruelty-free lip gloss products showcases a consumer demand for cleaner and more ethically produced cosmetics. ### Where This Applies - **Cosmetics:** The cosmetics industry can develop innovative lip gloss collections that cater to a mature market seeking refined and high-quality products. - **Beauty Retail:** Beauty retailers can capitalize on the trend by curating a selection of sophisticated lip gloss collections that offer consumers affordable luxury options. - **Sustainable Manufacturing:** The rise in vegan and cruelty-free lip gloss products presents an opportunity for the sustainable manufacturing industry to provide eco-friendly alternatives and processes. ## Related on Trend Hunter - [Jelly-Inspired Lip Glosses](https://www.trendhunter.com/trends/freshian-glasslike-lip-jelly.md) - [Pigmented Lip-Conditioning Products](https://www.trendhunter.com/trends/pure-color-melton-glosstick.md) - [Luxe Plumping Glosses](https://www.trendhunter.com/trends/celestial-lip-gloss.md) - [Cooling Creamy Lip Oils](https://www.trendhunter.com/trends/glossier-lip-glaze.md) - [Pigmented Gloss Sticks](https://www.trendhunter.com/trends/gloss-bomb-skix.md) - [Hydrating Non-Sticky Glosses](https://www.trendhunter.com/trends/lifter-gloss-honeyd.md) - [Comfort-First Gloss-Balms](https://www.trendhunter.com/trends/dibs-beauty.md) - [Multidimensional Natural Lip Liners](https://www.trendhunter.com/trends/lip-line-enhancing-pencils.md) - [Nostalgic Lip Oil Glosses](https://www.trendhunter.com/trends/kissing-jelly-lip-oil-gloss.md)