# MUA-Made Lip Glosses Lisa Eldridge has Released Gloss Embrace Lip Gloss By Ell Smith | Published 2020-10-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gloss-embrace-lip-gloss References: [hypebae](https://hypebae.com/2020/9/lisa-eldridge-holiday-lip-gloss-lipstick-collection-kits-makeup-artist-price-release-date) & [lisaeldridge](https://www.lisaeldridge.com/) Gloss Embrace Lip Gloss is the first retail-based beauty effort from famed makeup artist Lisa Eldridge. Having previously released a jewelry line, the well-known [MUA](https://www.trendhunter.com/trends/velour-x-cgonzalez) will now be dabbling in what she knows best, cosmetics. This line features six lip glosses arriving in diverse nude shades, alongside velvet lipstick colors and a [holiday makeup kit](https://www.trendhunter.com/trends/mini-lip-drum-holiday). In addition to offering a sheer pop of color, the new lip glosses are packed with hydrating elements that soften the lips. Meanwhile, the lipsticks offer a highly pigmented look and arrive in 13 unique colors that are perfect for the approaching fall and winter seasons. These products sit at a price point between $23 to $100 USD and are available for pre-order on October 3rd. Image Credit: Lisa Eldridge ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 44% | Activity: 56% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Mua-made Lip Glosses:** A trend in the beauty industry where makeup artists are creating their own line of lip glosses to expand their brand and offer unique products. - **Hydrating Lip Products:** A trend in the cosmetics industry where lip products are formulated with hydrating ingredients to provide moisture and nourishment to the lips. - **Holiday Makeup Kits:** A trend in the beauty industry where makeup brands release limited edition holiday-themed makeup kits that offer a variety of products in festive packaging. ### Who This Affects Most - **Beauty Industry:** The beauty industry can capitalize on the trend of MUA-made lip glosses by collaborating with makeup artists to create their own line of lip products. - **Cosmetics Industry:** The cosmetics industry can take advantage of the trend of hydrating lip products by developing innovative formulas that provide long-lasting hydration and color payoff. - **Makeup Brands:** Makeup brands can tap into the trend of holiday makeup kits by releasing limited edition sets that cater to the holiday season and offer a variety of products for customers to try. ## Related on Trend Hunter - [Luxe Plumping Glosses](https://www.trendhunter.com/trends/celestial-lip-gloss.md) - [Glossy Gel Lip Liners](https://www.trendhunter.com/trends/lipglazer-glossy-lipliner.md) - [High Pigment Lip Glosses](https://www.trendhunter.com/trends/high-pigment-lip-gloss.md) - [Lash Brand Expansions](https://www.trendhunter.com/trends/lilly-lashes.md) - [Complete Lip Care Collections](https://www.trendhunter.com/trends/maed.md) - [Jelly-Inspired Lip Glosses](https://www.trendhunter.com/trends/freshian-glasslike-lip-jelly.md) - [Founder-Inspired Lip Glosses](https://www.trendhunter.com/trends/lawless-x-loveshackfancy.md) - [Paint-Can-Themed Lip Gloss Sets](https://www.trendhunter.com/trends/mini-lip-drum-holiday.md) - [Glossy Plumping Lip Oils](https://www.trendhunter.com/trends/plumping-lip-oil.md)