# Music-Infused American Lagers Bud Light's 'Gloria Brew' Was Brewed to the Sound of 'Gloria' By Laura McQuarrie | Published 2019-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gloria-brew References: [prnewswire](https://www.prnewswire.com/news-releases/bud-light-creates-special-gloria-brew-to-toast-the-st-louis-blues-300867889.html) & [youtube](https://www.youtube.com/watch?v=Sk8QBpZ7NZk&feature=youtu.be) To celebrate the St. Louis Blues and its first-ever championship, [Bud Light](https://www.trendhunter.com/trends/kickoff-beers) will be creating the 'Gloria Brew,' a special batch of beer that's set to be brewed to the continuous sounds of Gloria by Laura Branigan. As ever, the beer brand's [light American pale lager](https://www.trendhunter.com/trends/living-the-dream) is prepared with hops, barley, water and rice but is additionally infused with the "sound of [Blues Victory](https://www.trendhunter.com/trends/dales-ipa-mix-pack)." To make sure that the sound can be absorbed by the beer, Bud Light opted to play Gloria on repeat, 24/7 during the brewing process and use large-scale headphones on the brewing tank. For even more spirit, the tank will be wrapped in Blues colors and signed by every member of the 2018-2019 championship team. Later this year, fans will be able to purchase the Gloria Brew in special championship packs. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 51% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Music-infused Beers:** Opportunity for breweries to create unique beer experiences by infusing them with specific music during the brewing process. - **Branded Limited Edition Beers:** Brands can capitalize on special events and celebrations by creating limited edition beers that resonate with their target audience. - **Interactive Beer Packaging:** Incorporating interactive elements into beer packaging, such as signed labels or customized designs, can enhance consumer engagement. ### Where This Applies - **Craft Brewing:** Craft breweries can experiment with music-infused beers to create unique and memorable drinking experiences for their customers. - **Event Marketing:** Event organizers and marketers can collaborate with breweries to create limited edition beers that align with the theme or purpose of the event. - **Packaging Design:** Package designers can explore interactive packaging solutions for beer products, enhancing brand experience and consumer interaction. ## Related on Trend Hunter - [Snow-Brewed Football Beers](https://www.trendhunter.com/trends/bud-light-blizzard-brew.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Hockey Fan-Targeted Beers](https://www.trendhunter.com/trends/big-deal-brewing.md) - [Nostalgic Mountainous Beer Ads](https://www.trendhunter.com/trends/head-for-the-mountains.md) - [Beer-Branded Music Platforms](https://www.trendhunter.com/trends/chill-amplified.md) - [Beer-Infused Vinyls](https://www.trendhunter.com/trends/beer-infused-vinyl.md) - [Unabashedly All-American Lagers](https://www.trendhunter.com/trends/allamerican-lager.md) - [DIY Beer Guitars](https://www.trendhunter.com/trends/busch-light.md) - [Beer Brand Music Platforms](https://www.trendhunter.com/trends/coors-light-chill-on-shuffle.md)