# Grappling Business Ads The Globes Israel Business Conference Ad Inspires the Matador Within By Amanda Chang | Published 2010-11-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/globes-israel-business-conference References: [adsoftheworld](http://adsoftheworld.com/media/print/globes_israel_business_conference_bullfight) Using only a single image, this ad for the Globes Israel Business Conference shows that this event is going to be a rough, horns-blazing, bull-bearing experience. Business owners and their employees will definitely be excited by this Globes Israel Business Conference ad. Featuring a large, brightly lit stadium and a matador facing a 2011 "bull," these images imply that tensions are sure to run high once the conference commences. **Implications** - Customers in modern society are attracted to items that feature an element of shock. Designs that contain an unconventional aesthetic are appealing to those who want to be entertained by their purchases. Companies looking to attract more buyers could focus on this. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 21% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Unconventional Aesthetic:** Companies can attract more buyers by incorporating unconventional aesthetics into their designs. - **Shock Value:** Customers are attracted to items that feature an element of shock, creating opportunities for businesses to create surprising and attention-grabbing products. - **Entertainment-driven Purchases:** Designs that entertain customers through their purchases can appeal to modern society's desire for enjoyable experiences. ### Where This Applies - **Advertising:** Incorporating unconventional aesthetics and shock value in advertising campaigns can help businesses stand out in the competitive advertising industry. - **Fashion:** Fashion brands can capitalize on customers' attraction to unconventional aesthetics by creating bold and surprising designs that capture attention. - **Consumer Electronics:** Consumer electronics companies can leverage the demand for entertainment-driven designs by incorporating innovative and visually appealing features in their products. ## Related on Trend Hunter - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Bold-Colored Tequila Campaigns](https://www.trendhunter.com/trends/undomesticate-campaign.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Entertaining Business News Magazines](https://www.trendhunter.com/trends/business-for-you-magazine.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md)