# Insect Protein Dog Treats Globe Buddy's Luxx Easy and Luxx Energy Use BSFL as a Digestible Protein By Laura McQuarrie | Published 2026-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/globe-buddy References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/20392-globe-buddy-unleashes-functional-bsfl-based-dog-treats) & [globebuddy.dog](https://www.globebuddy.dog/)  Luxx Easy and Luxx Energy are two new dog treats from premium dog food and treat company [Globe Buddy](https://www.trendhunter.com/trends/eames-lounge-cruiser), both crafted to meet the demand for [functional pet nutrition](https://www.trendhunter.com/trends/veli) and more sustainable protein sources. Globe Buddy makes the most of insect protein derived from black soldier fly larvae (BSFL,) a highly digestible protein that's ideal for dogs with food sensitivities and boasts a lower environmental impact compared to traditional livestock-based proteins. “The pet food category is undergoing a fundamental shift,” said Bjarne Gravesen Jensen, co-founder of Globe Buddy. “Traditional protein sources will increasingly be challenged, and insect protein offers a scalable way to meet both performance and sustainability demands." Calming Luxx Easy is a treat prepared with L-tryptophan, chamomile and valerian root, while Luxx Energy supports active dogs with L-carnitine, electrolytes and minerals. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 72% | Activity: 55% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Insect Protein Adoption:** Growing acceptance of BSFL as a palatable, highly digestible protein source highlights potential for scalable protein platforms that challenge traditional meat-centric formulations. - **Functional Pet Nutrition:** Treats and foods fortified with targeted actives like L‑tryptophan, L‑carnitine and botanicals signal an expansion of performance- and wellness-focused product segments. - **Sustainable Ingredient Sourcing:** Heightened demand for lower-impact inputs points toward ingredient value chains that prioritize circularity and reduced emissions over commodity animal proteins. ### Who This Affects Most - **Pet Food Manufacturing:** Manufacturers experimenting with insect-based and functional compositions could redefine production standards and ingredient specifications across premium and mass markets. - **Animal Health Supplements:** Formulators incorporating amino acids, botanicals and electrolyte systems adjacent to novel proteins indicate opportunities to blend nutrition and therapeutic support in supplement portfolios. - **Feed Ingredient Supply Chain:** Supply chains capable of scaling insect biomass and certifying sustainability credentials may disrupt commodity sourcing models for pet and livestock feed ingredients. ## Related on Trend Hunter - [Pet-Friendly Car Diffusers](https://www.trendhunter.com/trends/citroen-calm-diffuser.md) - [Dog-Friendly Easter Eggs](https://www.trendhunter.com/trends/easter-eggs-for-dogs.md) - [Co-Branded Secret Pet Menus](https://www.trendhunter.com/trends/secret-pet-menu.md) - [Clean-Ingredient Pet Wipes](https://www.trendhunter.com/trends/ewg-verified-pet-wipe.md) - [Puppy-Focused Collaborative Contests](https://www.trendhunter.com/trends/pupperoni.md) - [Pet-Inclusive Cruise Residences](https://www.trendhunter.com/trends/petinclusive-cruise-residence.md) - [Pet-Friendly Fish Oil Drizzles](https://www.trendhunter.com/trends/omega3-oil-drizzle.md) - [Pet Treat Pizza Pairings](https://www.trendhunter.com/trends/national-pet-day-menu.md) - [Dog Tax Credit Campaigns](https://www.trendhunter.com/trends/dog-tax-credit-campaign.md)