# Karma-Questioning Campaigns Tom Hussey's Globe Aware Ads Show You Can Fix Your Fate By Meghan Young | Published 2011-04-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/globe-aware References: [behance.net](http://www.behance.net/gallery/Hows-Your-Karma/1286859) & [TOMHUSSEY](http://www.TOMHUSSEY.com) The Globe Aware ad campaign poses a simple question: How's your karma? Of course, the answer is not so simple. Instead, it might inspire you to sit there for a few moments as you recall all the good and bad you've done in the last little while. I'm sure you'll feel like a kid again, wondering whether you'll be included on Santa's "[naughty" or "nice" list](https://www.trendhunter.com/trends/etsys-christmas-ad). That's the beauty of the Globe Aware ad campaign, as well as its [hilariously clever depictions](https://www.trendhunter.com/trends/where-have-you-been) of all the wrong you probably have done over the years. It makes you think, so much so that you might enroll in Globe Aware's [volunteer vacation program](https://www.trendhunter.com/trends/step-into-the-map). ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 80% | Activity: 68% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Karma-focused Campaigns:** Brands can create ad campaigns that inspire introspection and self-reflection on one's actions, promoting social good and ethical brand values. - **Humorously Provocative Advertising:** Advertising can use humor and clever imagery to engage viewers and encourage meaningful conversation on important social issues. - **Volunteer Vacations:** Companies can offer opportunities for customers to engage in volunteer work during their vacations as a way to promote social good and build brand loyalty. ### Sectors Adopting This - **Non-profit:** Non-profit organizations can create Karma-focused campaigns to raise awareness on their missions and attract volunteers and donors. - **Travel and Hospitality:** Travel and hospitality companies can offer volunteer vacation packages and experiences that align with customers' values and promote responsible tourism. - **Advertising and Marketing:** Advertising and marketing agencies can use humor and provocative imagery to create ad campaigns that resonate with consumers and drive engagement with their brands. ## Related on Trend Hunter - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Boldly Humorous Holiday Campaigns](https://www.trendhunter.com/trends/its-not-the-thought-that-counts.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Conscientious Tourism Campaigns](https://www.trendhunter.com/trends/against-overtourism.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md)