# Globe and Mail: Trend Hunter Cited on Rainbow-Hued Food By Marissa Brassfield | Published 2010-06-03 | About Source: Trend Hunter, https://www.trendhunter.com/trends/globe-and-mail-trend-hunter References: [theglobeandmail](http://www.theglobeandmail.com/life/food-and-wine/rainbow-food-a-culinary-trend-to-dye-for/article1589258/) & [theglobeandmail](http://www.theglobeandmail.com/life/food-and-wine/rainbow-food-a-culinary-trend-to-dye-for/article1589258/)  Trend Hunter was recently cited in the Globe and Mail for a piece on [rainbow-colored food](https://www.trendhunter.com/trends/rainbow-cookie-cream-cheese). The article, which appears in the Globe Life section of Wednesday's Globe and Mail Update, discusses the phenomenon of multi-hued pancakes. Here is an excerpt of the Globe and Mail piece. You can read the rest **[here](http://www.theglobeandmail.com/life/food-and-wine/rainbow-food-a-culinary-trend-to-dye-for/article1589258/)**: *Amanda Rettke’s rainbow pancakes were meant to be a simple weekend breakfast treat for her three young children. But within days of posting photos of her creation online, the vibrant, [multicoloured flapjacks](https://www.trendhunter.com/trends/pur-simple) became an Internet hit. Photos of the syrup-drenched stack of pancakes, individually food-dyed red, orange, yellow, green, blue and purple, have reappeared on countless websites, including Trendhunter, The Insider and SlashFood.* ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 8% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [About](https://www.trendhunter.com/about) > [In The News](https://www.trendhunter.com/inthenews) ## Key Themes ### Key Themes Behind This Trend - **Rainbow Food:** Opportunity to innovate with colorful and visually appealing food products. - **Social Media Food Photography:** Opportunity to develop and market food products that can easily be shared and photographed on social media. - **Food Dye Alternatives:** Opportunity to create food colorings that are derived from natural ingredients. ### Where This Applies - **Food and Beverage:** Rainbow food trend presents an opportunity for food and beverage industry to create visually appealing products that can attract customers. - **Social Media and Marketing:** Opportunity for social media and marketing industry to develop strategies to promote food products that look appealing when photographed and shared on various social media platforms. - **Chemical and Natural Ingredient Suppliers:** Opportunity for chemical and natural ingredient suppliers to research and develop food colorings that are safe and derived from natural sources. ## Related on Trend Hunter - [Edible Pastry Holiday Homes](https://www.trendhunter.com/trends/pastry-holiday-homes.md) - [Prideful Toronto Pop-Ups](https://www.trendhunter.com/trends/ink-the-rainbow.md) - [Chromatic Pride Month Milkshakes](https://www.trendhunter.com/trends/rainbow-shake.md) - [Gourmet Pancake Stack Menus](https://www.trendhunter.com/trends/fancy-pancake-menu.md) - [Chromatic Halloween-Themed Cereals](https://www.trendhunter.com/trends/rice-krispies-shocking-orange-colored-cereal.md) - [Doctor-Approved Cereal Launches](https://www.trendhunter.com/trends/rainbow-hoops.md) - [Nostalgic Adult Breakfast Products](https://www.trendhunter.com/trends/ghetto-gastro-breakfast-collection.md) - [Pride-Themed Rainbow Donuts](https://www.trendhunter.com/trends/rainbow-doughnut-for-pride.md) - [Sweet Breakfast Cereals](https://www.trendhunter.com/trends/frosted-flakes.md)