As online retailing becomes much more convenient, accessible and simpler for the average shopper to use, many brands are embedding tech into their marketing to create a much more interactive and personalized experience. In a recent article for The Globe and Mail on the subject, Trend Hunter's President and Head of Research Shelby Walsh shares her thoughts on the advantages of online retail.
The phenomenon, dubbed by Trend Hunter as 'In-Store Techification,' gives brands the opportunity to leverage technology through channels such as Beacon, digital displays and even augmented reality to track consumer engagement and increase business. Walsh dives into a case study of brands TBWA/Helsinki and Sponda partnering to give shoppers personalized discounts based off a keychain shoppers carried around that collected data on the products that were of interest. "It’s clear that the traditional retail experience needs to be redefined in order to remain relevant," says Walsh, "... experimentation with different technologies to surprise and delight consumers is necessary in today’s retail space."
Read the full article at The Globe and Mail here.