# Environmental Awareness Popsicles This Global Warming Awareness Concept Uses Melting Food By Laura McQuarrie | Published 2016-09-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/global-warming-awareness References: [adeevee](http://www.adeevee.com/aimages/201609/02/wmf-hotsicles-print-387911-adeevee.jpg) & [miamiadschool](http://www.miamiadschool.com/) This [Miami Ad School](https://www.trendhunter.com/trends/official-meal-delivery-partner) project imagines partnership between a charity and company that uses food as a means to spread global warming awareness. The underlining message of the project reminds: "Some chunks of ice can't be bought at the store" and this sentiment is expressed on a [wooden popsicle stick](https://www.trendhunter.com/trends/kfc-brazil) that can be read once a [frozen dessert](https://www.trendhunter.com/trends/dairy-ice-cream-bars) has been entirely consumed. The promotional product symbolically represents some of the glaciers and other large bodies of ice that have melted as a result of rising temperatures around the world. On the reverse side of the popsicle stick, there's also a printed message that encourages consumers to do their part in order to reduce their contributions to global warming. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 33% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Climate Change Awareness Merchandise:** Brands can create innovative merchandise that spreads an important message while also promoting their brand. - **Eco-friendly Promotional Products:** There is an opportunity to create promotional products that not only promote a brand, but also align with eco-friendly values. - **Food-based Environmental Awareness Campaigns:** Food can be used as a creative medium to spread awareness about important topics, like climate change. ### Who This Affects Most - **Advertising:** Advertising agencies can develop campaigns that utilize creative messaging to spread awareness about important topics like climate change. - **Promotional Products:** Promotional product companies can expand their offerings to include eco-friendly options and products with a message promoting environmental awareness. - **Food and Beverage:** Food and beverage companies can partner with charities to create products that promote important causes, such as global warming awareness, while also providing a tasty treat for consumers. ## Related on Trend Hunter - [Plastic-Neutral Ice Pops](https://www.trendhunter.com/trends/4ocean-blue-lemonade.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Glowing Functional Ice Pops](https://www.trendhunter.com/trends/hydroice.md) - [Lager Popsicle Initiatives](https://www.trendhunter.com/trends/lager-popsicle.md) - [Satirical Popsicle Snacks](https://www.trendhunter.com/trends/eat-the-rich-popsicles.md) - [Pizza-Focused Climate Campaigns](https://www.trendhunter.com/trends/pizza-futures.md) - [Edible Ice Cream Spoons](https://www.trendhunter.com/trends/ice-cream-spoons.md) - [Protest-Inspired Ice Creams](https://www.trendhunter.com/trends/watermelon-ice-cream.md) - [Functional Popsicle Lines](https://www.trendhunter.com/trends/popoff.md)