# Travel Community Magazines Airbnb Launched a Global Travel Magazine Called 'Airbnbmag' By Laura McQuarrie | Published 2017-05-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/global-travel-magazine References: [psfk](https://www.psfk.com/2017/05/airbnb-launches-a-print-magazine.html) & [airbnbmag](https://airbnbmag.com/about.html) 'Airbnbmag' is the name of a new community-focused [global travel magazine](https://www.trendhunter.com/trends/travelshare) from [Airbnb](https://www.trendhunter.com/trends/airbnb-services). The all-new print publication has been launched in collaboration with Hearst Magazines, offering those with wanderlust a variety of content, from travel tips to stories. Although the first issue spotlights destinations like London, Detroit, Cuba and Australia, the content has been crafted to inspire a local, yet universal feel by connecting travelers with a larger global community. In 2014, Airbnb also experimented with its own print publication by launching 'Pineapple,' an ad-free magazine to inspire both new and seasoned travelers alike. Across multiple industries, many Internet-based companies are experimenting with the launch of TV commercials, brick-and-mortar shops and online-to-offline activations as a means of expanding their influence and reaching consumers in unexpected places. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 33% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Travel Community Magazines:** There is a growing trend of travel community magazines, offering content to inspire and connect travelers with a larger global community. - **Collaborations with Magazines:** Companies like Airbnb are collaborating with traditional magazines to create print publications, aiming to reach consumers through offline channels. - **Expansion Into Offline Channels:** Internet-based companies are exploring offline channels, such as TV commercials and brick-and-mortar shops, as a strategy to expand their influence and reach consumers in unexpected ways. ### Sectors Adopting This - **Travel and Tourism:** The travel and tourism industry can tap into the trend of travel community magazines to provide valuable content and connect with their target audience. - **Publishing:** Collaborations between Internet-based companies and traditional magazine publishers present opportunities for the publishing industry to expand their reach and explore new revenue streams. - **Digital Marketing:** The trend of expanding into offline channels creates disruptive innovation opportunities for digital marketing companies, as they can help online companies navigate and succeed in offline advertising and retail. ## Related on Trend Hunter - [Worldwide Service Marketplaces](https://www.trendhunter.com/trends/airbnb-services.md) - [Single-Room Rental Services](https://www.trendhunter.com/trends/airbnb-rooms.md) - [Travel Community Platforms](https://www.trendhunter.com/trends/tripnation-travel-community.md) - [Icon-Led Travel Experiences](https://www.trendhunter.com/trends/airbnb-icons.md) - [Pop Culture-Inspired Rentals](https://www.trendhunter.com/trends/airbnb-3.md) - [Branded Content Creator Residencies](https://www.trendhunter.com/trends/matador-house.md) - [Instant Accommodation Bookings](https://www.trendhunter.com/trends/online-travel-agent.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Rental App Holiday Campaigns](https://www.trendhunter.com/trends/santastrophe.md)