# Upside-Down Face Ads The Global Security Systems Campaign Reveals Hilarious Deception By Meghan Young | Published 2013-01-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/global-security-systems-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/01/global-security-systems/) The illustrations in the [Global Security Systems](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it) campaign hilariously depict some people's attempts at alluding security cameras. In this case, the attempts are quite improbable. People just don't have the ability to turn their heads upside down at will. Nevertheless, it also sends the message that this system easily catches such deception. The Global Security Systems campaign was conceived and executed by Nikotin, an ad agency based in Pune, India. Art directed by Nikhil kukalwar and Hrishikesh Deshpande with creative direction by Nitin Adake, the print ads were expertly drawn by illustrator Hrishikesh Deshpande. The ambiguous nature of the hair and facial expressions are particularly entertaining. Both of the ads boast a black and white colorway. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 20% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Interactive Advertising:** Creating advertisements that engage and entertain viewers through clever and humorous concepts. - **Visual Storytelling:** Utilizing illustrations and ambiguous imagery to convey a message and capture audience attention. - **Creative Print Advertising:** Incorporating artistic elements and unconventional approaches in print campaigns to stand out and leave a lasting impression. ### Who This Affects Most - **Advertising:** Opportunities to innovate campaigns by embracing interactive and visually captivating elements. - **Security Systems:** Exploring creative ways to communicate the effectiveness of security systems while maintaining a sense of humor. - **Illustration and Design:** Utilizing unique and imaginative illustrations to convey messages effectively in various mediums. ## Related on Trend Hunter - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md)