# Branded Global Music Programs
Sprite Limelight Season Two Spotlights the Untold Stories of Artists

By Kalin Ned | Published 2023-05-30 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/global-music-program
References: [coca-cola](https://www.coca-cola.com/us/en/offerings/sprite-limelight)

![Branded Global Music Programs](https://cdn.trendhunterstatic.com/thumbs/506/global-music-program.jpeg)

Sprite Limelight is a branded global music program that launched last year. Dedicated to recognizing and uplifting the "rich musical history and legacies across global cultures," the initiative enjoyed success in its first iteration and in 2023, Sprite is launching part two.

Sprite Limelight Season Two begins with a strategic partnership with Ryan Tedder, the three-times Grammy award-winning writer, producer, and lead singer of OneRepublic. As the lead artist for this year's interaction of the global music program, Tedder will provide a central hook and lyric, from which artists Feid, Cassper Nyovest, Lexa, and Lay Zhang will create an original song. It is "one musical starting point, reinterpreted through four unique, creative lenses."

Sprite Limelight Season Two debuted on May 3rd, beginning with a program trailer on YouTube that introduced the artists and provide a glimpse into their song creation journeys.

Image Credit: Sprite