# Smartphone Ad Spending Statistics This Infographic Explores Global Mobile Advertising Rates By Gil Cohen | Published 2013-05-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/global-mobile-advertising References: [go-gulf](http://www.go-gulf.com/blog/mobile-advertising/) In order to target the [29 and under demographic](https://www.trendhunter.com/trends/tubi-2), companies are investing more and more into [global mobile advertising](https://www.trendhunter.com/trends/geofencing-feature) methods, the sales of which will account for 15% out of all e-commerce in 2013. According to this infographic by Go-Gulf, if mobile advertising spending rates continue growing at their current rate, by 2016 worldwide investment will increase to three times the current amount and tally at approximately $36.87 billion. Because of the convenience of shopping online from any location, more consumers are starting to get comfortable with [mobile shopping](https://www.trendhunter.com/trends/samsung-galaxy-store) and retailer sites are seeing an increase in click through rates from mobile devices. Global mobile advertising is seeing an increase in spending rates because of its growing success. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 35% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Increased Mobile Advertising Spending:** As mobile shopping continues to grow more popular, more companies will increase their advertising spending on mobile platforms. - **Global Mobile Advertising:** With the rise of mobile shopping, companies are investing in global mobile advertising in order to target the 29 and under demographic. - **Mobile Shopping Convenience:** Consumers are becoming more comfortable with mobile shopping, leading to increased click-through rates and therefore increased mobile advertising spending rates. ### Sectors Adopting This - **Advertising:** The increasing trend in mobile advertising spending presents an opportunity for advertising companies to specialize in creating effective mobile ad campaigns. - **E-commerce:** As global mobile advertising is expected to account for 15% out of all e-commerce sales, companies in the e-commerce industry can focus on optimizing their platform for mobile users. - **Mobile Technology:** With mobile shopping and advertising becoming more popular, the mobile technology industry can develop new technologies or apps that enhance the mobile shopping experience. ## Related on Trend Hunter - [Data-Driven Marketing](https://www.trendhunter.com/trends/datadriven-marketing.md) - [Mobile Ad-Supported Checkouts](https://www.trendhunter.com/trends/sams-club-3.md) - [In-Game Billboard Advertising](https://www.trendhunter.com/trends/gameloft-for-brands.md) - [Premium Mobile Advertising Applications](https://www.trendhunter.com/trends/discord-video-quests.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [Retail Marketing Advancements](https://www.trendhunter.com/trends/programmatic-targeting-solution.md) - [Gen Alpha Marketing Campaigns](https://www.trendhunter.com/trends/claires-tiktok.md) - [Add-to-Cart Video Advertisements](https://www.trendhunter.com/trends/shoppable-video-ads.md) - [E-Commerce Advertising Solutions](https://www.trendhunter.com/trends/reddit-1.md)