# Horrifying Literacy Campaigns This Ad Promotes Education By Alphabetizing Global Illiteracy Issues By Ady Floyd | Published 2016-03-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/global-illiteracy References: [adweek](http://www.adweek.com/adfreak/striking-campaign-about-abcs-illiteracy-shows-how-it-fuels-extremism-and-suffering-169883) This commercial sheds light on global illiteracy by reciting the alphabet while addressing issues that have evolved through lack of education. The ad presents the entire alphabet and focuses on one issue per letter. For example, 'C' stands for [child brides](https://www.trendhunter.com/trends/prevent-child-abuse-america) and 'G' stands for [gender inequality](https://www.trendhunter.com/trends/underpaid-women). This ad, which was created by FCB Inferno London is extremely blunt and focuses on serious issues that currently exist within society. As the global illiteracy commercial finishes the alphabet, another phrase is added, which reads "If we help everyone to read and write, we help solve the world's biggest problems." Additional support for this ad was presented by the senior copywriter Martin McAllister who stated "There's data linking every issue in the alphabet with illiteracy." ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 28% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What's Driving This Trend - **Global Illiteracy:** Disruptive innovation opportunity: Develop innovative digital platforms and mobile apps that make learning more accessible and engaging for illiterate individuals worldwide. - **Education Awareness Campaigns:** Disruptive innovation opportunity: Create interactive and immersive marketing campaigns that use creative storytelling techniques to raise awareness about the importance of education. - **Data-driven Social Impact Initiatives:** Disruptive innovation opportunity: Leverage data analytics and artificial intelligence to identify patterns and correlations between illiteracy and other global issues, enabling targeted interventions and solutions. ### Who This Affects Most - **Edtech:** Disruptive innovation opportunity: Develop advanced educational technology tools that utilize AI, VR, and gamification to enhance literacy rates and address global illiteracy challenges. - **Advertising:** Disruptive innovation opportunity: Partner with NGOs and educational organizations to create impactful ad campaigns that raise awareness about illiteracy and drive social change. - **Data Analytics:** Disruptive innovation opportunity: Build data analytics platforms and solutions that analyze and visualize the connections between illiteracy and various social issues to inform targeted interventions. ## Related on Trend Hunter - [Early Literacy Campaigns](https://www.trendhunter.com/trends/everything-starts-with-reading.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Shampoo Female Empowerment Ads](https://www.trendhunter.com/trends/lifebuoy.md) - [Children-Focused Literacy Campaigns](https://www.trendhunter.com/trends/literacy-campaigns.md) - [Awareness-Raising Poverty Campaigns](https://www.trendhunter.com/trends/unaccept-inequality.md) - [Youth-Targeted Finance Campaigns](https://www.trendhunter.com/trends/little-learners-big-earners.md) - [Child-Focused Handwashing Ads](https://www.trendhunter.com/trends/h-for-handwashing.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md)