# International Health Worker Campaigns This Social Media Initiative Honours Global Health Workers By Katherine Pendrill | Published 2015-08-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/global-health-workers References: [un.org](http://www.un.org/apps/news/story.asp?NewsID=51640) & [who.int](http://www.who.int/mediacentre/events/2015/world-humanitarian-day/tributes/en/) The [World Health Organization](https://www.trendhunter.com/trends/goodville) recently launched a [social media campaign](https://www.trendhunter.com/trends/public-education-campaign) to honor global health workers. In countries around the world, thousands of medical professionals are working to treat the sick and injured. Unfortunately, these workers are often caught in the cross-fire when conflict erupts. The World Health Organization's new campaign aims to shed light on the work of these selfless healthcare professionals. The online campaign is known by the name '#ThanksHealthHero' and it aims to draw attention to the kinds of threats that global health workers face on a daily basis. The campaign gives people the opportunity to share photos of health workers and explain the importance of the work they do. People can also [share virtual Thank You cards](https://www.trendhunter.com/trends/thank-first-responders) on social media to help spread awareness. By leveraging the power of social media, the new campaign helps to alert the public to the plight of international health workers. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 9% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Education](https://www.trendhunter.com/education) ## Key Themes ### What's Driving This Trend - **Health Worker Appreciation Campaigns:** Using social media campaigns to honor the work of global health workers to raise awareness and appreciation - **Social Media Activism for Global Health Workers:** Encouraging activism through social media to draw attention to the challenges faced by global health workers - **Virtual Thank You Cards for Health Workers:** Creating virtual thank you cards for health workers to show appreciation and raise awareness on social media ### Who This Affects Most - **Healthcare Industry:** Finding opportunities for healthcare organizations to leverage social media to appreciate and support their workers - **Technology Industry:** Developing technology solutions to support global health workers in conflict zones - **Marketing Industry:** Creating marketing campaigns to raise awareness and appreciation for health workers on a global scale ## Related on Trend Hunter - [Healthcare-Supporting Burrito Campaigns](https://www.trendhunter.com/trends/chipotle-healthcare-heroes.md) - [Virtual Health Coaches](https://www.trendhunter.com/trends/goodville.md) - [Global Handwashing Campaigns](https://www.trendhunter.com/trends/world-health-organization-1.md) - [Health Network Brand Campaigns](https://www.trendhunter.com/trends/uhnited.md) - [Hand Hygiene Awareness Ads](https://www.trendhunter.com/trends/hand-hygiene-awareness.md) - [Community Behavioral Health Campaigns](https://www.trendhunter.com/trends/comprehensive-healthcare.md) - [Disability Inclusion-Focused Initiatives](https://www.trendhunter.com/trends/world-health-organizations.md) - [Charity Health-Tech Apps](https://www.trendhunter.com/trends/helpster-charity.md) - [Social Media Wellness Campaigns](https://www.trendhunter.com/trends/mind-your-wellness.md)