# Higher-ABV Pocket-Sized RTDs Global Brands Introduced Quadz 200ml Vodka Range By Colin Smith | Written with AI assistance | Published 2026-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/global-brands-quadz References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2026/04/global-brands-taps-into-higher-abv-rtds/)  Global Brands introduced Quadz, a pocket-sized ready-to-drink vodka range featuring an elevated 18.8% ABV and four flavor variants. Packaged in 200ml bottles, Quadz was created to serve Gen Z and Millennial drinkers seeking stronger, value-driven options for nights out and pre-drinks. The lineup includes Blue Razz, Cherry Daq, Lime Marg and Pink Marg, each designed to reflect trending flavor profiles and to be sipped on the go. Quadz joined [Global Brands’](https://www.trendhunter.com/trends/global-brands) wider RTD portfolio and was slated to launch via the [Good](https://www.trendhunter.com/trends/good-boy-vodka-lemonade) Time In platform and [Amazon](https://www.trendhunter.com/trends/lemada-vodka-lemonade) with a £4.99 RRP. For consumers, Quadz condenses multiple vodka shots into a compact format that prioritizes portability and cost-per-drink value. The release underscores a wider category shift toward higher-ABV RTDs that combine convenience with bolder alcohol levels for social, on-the-go drinking occasions. Image Credit: Global Brands ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 80% | Activity: 87% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Related on Trend Hunter - [Canned Tequila-Vodka Cocktails](https://www.trendhunter.com/trends/por-qu-no-rtds.md) - [Festival Vodka Brand Activations](https://www.trendhunter.com/trends/heat-haus.md) - [Japanese Vodka Seltzers](https://www.trendhunter.com/trends/japanese-vodka-seltzer.md) - [High-ABV Cooler Lineups](https://www.trendhunter.com/trends/four-loko-remix.md) - [Canned Bar-Quality Rum Cocktails](https://www.trendhunter.com/trends/v-rum-canned-cocktails.md) - [Subtropical RTD Cocktail Collections](https://www.trendhunter.com/trends/mg-spirit.md) - [Premium Branded Mixer RTDs](https://www.trendhunter.com/trends/masons-of-yorkshire-rtds.md) - [Fruit-Forward RTD Vodka Seltzers](https://www.trendhunter.com/trends/combo-flavor-variety-pack.md) - [Malt-Based RTD Releases](https://www.trendhunter.com/trends/malt-tallboy.md)