# Floral Art-Informed Fragrances Aēsop Debuts a New 'Gloam' Eau De Parfum with Art by Jack Coulter By Kanesa D | Published 2023-04-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gloam References: [hypebeast](https://hypebeast.com/2023/4/aesop-gloam-eau-de-parfum-release-info) & [aesop](https://www.aesop.com/hk/en/p/fragrance/othertopias-range/gloam-eau-de-parfum/) The ninth [Eau De Parfum](https://www.trendhunter.com/trends/cult-gaia-eau-de-parfum) by [Aēsop](https://www.trendhunter.com/trends/asop-aurner) is called 'Gloam,' arriving neatly packaged in a minimalistic amber bottle. The scent is described as "a horizontal portal to self-observation" by longstanding partner Barnabé Fillio. The fragrance draws influence from the bodily posture of vertically lying down and experiencing both the weight of gravity and a lightness of spirit at the same time. The blends of fresh Neroli, sweet Orange Flower, Mimosa, Rose, Narcissus, [Jasmine Sambac](https://www.trendhunter.com/trends/gelsomino-a-freddo), and Maté complement the Patchouli, Copaiba, and Sandalwood that give 'Gloam' its powdery and spiced scent. Gloam is packaged in a 50mL glass bottle that is housed in a carton with artwork created by Jack Coulter. Image Credit: A?sop, [hypebeast](https://hypebeast.com/2023/4/aesop-gloam-eau-de-parfum-release-info), [aesop](https://www.aesop.com/hk/en/p/fragrance/othertopias-range/gloam-eau-de-parfum/) ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 23% | Activity: 52% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Art-influenced Fragrances:** There is an opportunity for the fragrance industry to incorporate different forms of art mediums into their packaging designs, marketing campaigns, and scent creations. - **Mindfulness-inspired Scents:** The trend towards mindfulness in everyday life can be applied to fragrance creation by focusing on scents that elicit a sense of inner calm and relaxation. - **Sensory Experience Marketing:** Retailers can explore the use of scent in-store and online to create immersive sensory experiences that promote customer engagement and differentiation. ### Where This Applies - **Fragrance:** The fragrance industry can use art, mindfulness, and sensory experiences to differentiate their products and create a unique brand experience. - **Art:** There is a growing demand for art to be incorporated into product design beyond the traditional art world, opening up opportunities for artists in collaboration with diverse industries like fragrance. - **Retail:** Retailers can use sensory experience marketing to create branded environments that enhance customer engagement and loyalty, leveraging scent and other sensory cues to drive customer behavior. ## Related on Trend Hunter - [Subversive Floral Fragrances](https://www.trendhunter.com/trends/asop-aurner.md) - [Mythology-Inspired Unisex Fragrances](https://www.trendhunter.com/trends/eidesis.md) - [Herbaceous Floral Fragrances](https://www.trendhunter.com/trends/aesops-aurner.md) - [Shimmering Amber Fragrances](https://www.trendhunter.com/trends/above-us-steorra.md) - [Desert Floral-Inspired Fragrances](https://www.trendhunter.com/trends/desert-floral.md) - [Sensorial Spring Scent Releases](https://www.trendhunter.com/trends/gaspard-premier.md) - [Immersive Fragrance Experiences](https://www.trendhunter.com/trends/petrichor.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Inaugural Incense Lines](https://www.trendhunter.com/trends/incense-collection.md)