# Color-Changing Drink Lights Glo Cubes' Light-Up Drink Cube Set is Ideal for Parties By Jana Pijak | Published 2020-08-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/glo-cubes References: [urbanoutfitters](https://www.urbanoutfitters.com/en-ca/shop/glo-cubes-light-up-drink-cube-set-of-4?category=gadgets-accessories&color=095&type=REGULAR&size=ONE%20SIZE&quantity=1) The Glo Cubes Light-Up Drink Cube set features four [color-changing cubes](https://www.trendhunter.com/trends/platypus-punch-cocktail) that light up when placed inside liquid. Ideal for summer backyard or poolside gatherings, the lights boast a "liquid-activated design" that "cycles through nine different colors on contact." Each Glo Cubes light is made from BPA-free polystyrene, is water-proof and can be wiped clean for sterilization. This novelty product is available on the Urban Outfitters web shop and speaks to the brand's target demographic -- Gen Z consumers. Fusing fun and function, these [novelty drink light](https://www.trendhunter.com/trends/moon-punch) elevate any party and are part of [Urban Outfitters'](https://www.trendhunter.com/trends/lightweight-and-adorable) Lifestyle product range that includes everything from tech storage accessories and cameras to decorative pool floats, pet-friendly products and more. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 84% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Color-changing Drink Lights:** Disruptive innovation opportunity: Creating customizable lighting experiences for drinks at parties and events. - **Liquid-activated Design:** Disruptive innovation opportunity: Developing innovative products that react to liquid, creating interactive and engaging experiences. - **Novelty Drink Lights:** Disruptive innovation opportunity: Designing unique and eye-catching drink accessories that enhance social gatherings and appeal to younger consumers. ### Sectors Adopting This - **Party Supply Industry:** Disruptive innovation opportunity: Introducing technologically advanced products that enhance the ambiance and enjoyment of parties. - **Event Planning Industry:** Disruptive innovation opportunity: Incorporating interactive and engaging elements into events to create memorable experiences for attendees. - **Consumer Goods Industry:** Disruptive innovation opportunity: Tapping into the growing demand for unique and visually appealing consumer products that cater to younger demographics. ## Related on Trend Hunter - [Cooling Beer Cubes](https://www.trendhunter.com/trends/beercubes1.md) - [Glow-in-the-Dark Water Bottles](https://www.trendhunter.com/trends/glow-in-the-dark-water-bottle.md) - [Reactive Party Lighting](https://www.trendhunter.com/trends/lightboks.md) - [Floral-Infused Cocktail Cubes](https://www.trendhunter.com/trends/infused-cocktail-cubes.md) - [Floating LED Lights](https://www.trendhunter.com/trends/poof-light.md) - [Colourful Ambient Lamp Designs](https://www.trendhunter.com/trends/ambient-lamp-design.md) - [Stylish Ice Molds](https://www.trendhunter.com/trends/cocktail-ice-sets.md) - [Glowing Water Bottles](https://www.trendhunter.com/trends/glowyld-collection.md) - [Music-Synced Party Lights](https://www.trendhunter.com/trends/jbl-partylight.md)